Ten kicks off advertising blitz for Sochi Winter Games
Network Ten has kicked off its campaign promoting the network’s coverage of the XXII Olympic Winter Games in Sochi, Russia in February next year with a campaign built around the idea of ‘Just Add Snow’.
The campaign, developed by BMF, focuses on how Australian Winter Olympians prepare for competition whilst at home and features snowboard world champion Alex “Chumpy” Pullin, luge contender Alex Ferlazzo, bobsleigh competitor Jana Pittman and aerial skier Laura Peel.
Network Ten chief brand officer, Matt McGrath said: “The Just Add Snow campaign celebrates, in a light-hearted way, the incredible lengths these athletes go to for their training, in a hot, dry country. It also gives viewers a glimpse of the action, thrills and spectacle of a Winter Olympics.”
The ‘Just Add Snow’ campaign, produced by the network’s in-house marketing and promotions department, will run across the rest of the year and into 2014 in the lead up the start of the Winter Games on February 8.
Good Ad. It’ll probably do better for Ten than the Olympics themselves.
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One thing TEN has always done consistently well is their on air promotions.
Well done to the in house team on another powerful spot!
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Really it’s dull isn’t it?
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Awesome promo!
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I agree, great ad
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Great ad.
It’s good the way it does not mention of the boycott .
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really cool piece
pretty amazing that they get to the level they do when the conditions are poles apart from what they compete in!
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Liked it the first time…but not that impressed the more I see it !
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