Ten loses 7pm’s battle of the bulge
Nine’s new celebrity-based weight loss show Excess Baggage premiered last night with 880,000 metro viewers, according to preliminary metro ratings from Oztam.
The show beat Ten’s The Biggest Loser at 7pm, which last night took just 698,000.
However, the premiere marks a weaker launch than The Biggest Loser’s 2012 return last week, which took 897,000 metro viewers.
Overall, both shows lost out to Home and Away which drew 1.035m viewers.
The series return of Seven’s cooking show My Kitchen Rules won last night across total viewers with 1.484m, up on last year’s debut which took 1.2m.
The win carried across well for the series premiere of Please Marry My Boy which averaged 1.252m with a 45% share in total viewers.
Also debuting for Seven was late night sports show, Sports Fever with Santo Cilauro, Ed Kavallee and Sam Pang, which rated 236,000 consolidated.
we’re over the fatties….
we’ve gone back to the beach…..
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think that proves the gamble by ten to bring back their programming early has failed.
Ten are royally screwed
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Channel Ten has been promising big things for quite some time now. Personally, I’m over weighting!
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Anything on tv involving hosts trying to elicit already blubbering, teary eyed people to talk (read wail) about their God forsaken “journey” has me changing the channel immediately. I hope for the sake of humanity that these shows die a slow and miserable death.
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The Biggest Loser is now passe. It was popular in the Noughties when obesity was trendy and people liked looking at almost naked fatties on bogus scales with the figures fluctuating wildly before giving a reading. But with the trend back to healthier lifestyles in the past couple of years the show has lost its audience and currency.
Excess Baggage has at least tried to take a different approach to the subject and treats it with a bit of humour and irreverence.
The fact that Home and Away – after 24 years on air – still owns the timeslot probably says it all.
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Every time an article or news report uses “Battle of the Bulge” to headline a story about overweight people, a historian is turkey slapped.
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