Ten Minute Talks agenda revealed: Lark vs Anon | How to say sorry | Suing The Palace | Darkside social media tips | Beyond Big Brother
The programme of Ten Minute Talks at Mumbrella360 in a fortnight’s time can today be revealed.
The 20 quickfire presentations – each lasting just ten minutes and shamelessly adapted from the 15 minute TED format – take place in five separate sessions across the two days of Mumbrella360.
Among the diverse series of presenters are former copywriter and Big Brother contestant Michael Beveridge, CommBank CMO Andy Lark; Emmy Award winning news producer Gerard Hosier; Sky News director of social media John Bergin and former Campaign Palace executive creative director Paul Fishlock.
The sessions:
- Lessons from litigating: Former Campaign Palace ECD Paul Fishlock reflects on what he learned in the process of suing his former employer;
- How to say sorry: Terri Helen Gaynor, president of the Public Relations Institute of Australia on lessons for brands on how to apologise properly when they cause offence on social media;
- Do only white girls have periods?: Social justice campaigner and producer Gerard Hosier on how the advertising world shapes Australia’s view of itself;
- The language of labelling: Ipsos Mackay MD Rebecca Huntley on the gulf between how the marketing world labels consumers and how they see themselves;
- Digital vs technology: Creative technologist Ash Pegram on agencies’ transition from digital services like websites to technology-based offerings such as augmented reality, and why it matters creatively;
- Where have all the rebels gone?: The Sound Alliance’s creative director Stig Richards shares new research into Australia’s bland new “info-besity” generation;
- The Hansel and Gretel effect: Youth marketing strategist Dan Pankraz on the dangers of digital breadcrumbs left by selfie-obsessed teens
- Anonymity and accountability: CommBank chief marketing officer Andy Lark on why you should not post anonymously unless you are in real danger;
- What the media can learn from Reddit: Sky News director of social media and digital news John Bergin on the site that calls itself the front page of the Internet;
- Winning the online gold rush: Venture Consulting’s Sue Klose on How to actually make money in digital;
- How not to get disrupted by digital – digital investor Tony Faure on how corporates should work with startups to successfully innovate rather than get wiped out;
- Innovation and risk: The Leading Edge CEO Andy Bateman on managing the risks of innovation;
- The psychology of social and mobile: Pixolut’s Joe Cincotta on the difference mobile interface design can make to trust
- Social media tips from the darkside: Strategist Emily Knox on free tools to run social media analytics for those on a tight budget;
- Adventures in community management: Quiip’s Alison Michalk on the weirdnesses and wobbles of moderating online communities;
- The Social Media Blind Spot: Roamz founder Jonathan Barouch on how brands should tap into conversations they feature in but aren’t mentioned by name;
- Ten minutes of fame: SAFM’s Michael Beveridge on the journey from copywriter to Big Brother to breakfast radio;
- What does your brand sound like?: Anthea Varigos on thinking beyond the traditional jingle;
- Social selling: Tom Skotidas on how to use social media in B2B to actually generate new business;
- Alternative revenue streams: Bullseye’s Anthony Johnston on how agencies can use the resources they’ve already got to bring in more income
Mumbrella360 takes place on June 5 and 6 at the Hilton Hotel in Sydney. Tickets can be booked via the Mumbrella360 website
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
Mumbrella360
