Ten rips up schedule in face of Everybody Dance Now ratings disaster
Sunday’s episode of the Sarah Murdoch-fronted show has been cut from 90 minutes to an hour.
Monday’s episode of the FremantleMedia-produced show has been dropped altogether.
The last minute switch comes after the show rated a metro audience of just 598,00 for its first episode before falling to 304,000 and 324,000 – remarkably low numbers for a primetime network show.
The changes have reverberations through Ten’s schedule.
The premiere of Don’t Tell The Bride, fronted by Kate Richie, has been brought forward from Tuesday to Monday to fill the hole left by Everybody Dance Now.
The premiere of the new series of Can Of Worms hosted by Chrissie Swan remains at 8.30pm on Monday.
The Shire, which was shunted from Mondays to Wednesdays has now been moved back to Mondays again, but in the later timeslot of 9.45pm.
The Priscilla-themed camp dance contest I Will survive has been moved from a planned 7pm Wednesday premiere to 7.30pm on Tuesday which means it will be up against The Big Bang Theory rather than Big Brother on Nine.
The second episode of Priscilla will then air the next day, on Wednesday. it will provide a lead-in to the second episode of Puberty Blues, which is the only one of the network’s new shows which has so far been an unqualified success.
Class Of, which premiered to an audience of just 431,000 last night, remains in the schedule for a second week.
Thursday’s schedule is now filled out with repeats of Modern Family and Jamie’s 30 Minute Meals.
The network issued a statement from chief programming officer David Mott. He said:
“It is not unusual for television networks to change programs. For some time now, we’ve talked about creating more programming options for Ten and moving away from the ‘one bet, one punch’ mentality of old,” Network Ten Chief Programming Officer, David Mott, said.
“These changes highlight that strategy. We are re-setting Everybody Dance Now. But it clearly remains part of the Ten schedule, along with other exciting new local programs such as Puberty Blues, I Will Survive, Don’t Tell The Bride, Class Of, Reef Doctors and Come Date With Me.
“We believe in the Everybody Dance Now format. We have listened to the feedback from viewers and we are working with production company FremantleMedia to reset the show and make it more engaging for viewers.”
The late changes mean that some printed TV guides may have already gone to press with an entirely wrong schedule for Ten, while elsewhere TV editors will be fighting deadlines to make the wholesale changes.