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Ten shares slump as it warns of lower revenues

TenShares in Ten have slumped by nearly eight per cent today after the company warned the market that it expects its revenues to be down by 3.5%-4.5% compared to last year.

The ratings-starved company also warned that its share of revenue from the free to air TV market had slumped to 20.7 per cent for the nine months up to the end of May.

The company cited a volatile advertising market.

The company’s share price now sits at 27c, giving it a market capitalisation of $700m.

In the announcement to the ASX, the company said: ‘Ten’s recent ratings have improved post Easter since the launch of Masterchef Australia and Offspring. The expectation is that Ten’s television revenue should improve to reflect this.

“The free-to-air metropolitan television market, however, remains volatile and Ten expects that its television revenue for FY14 will be approximately 3.5% – 4.5% below the prior year.”

Earlier this week, the Standard Media Index numbers for May suggested that Ten’s revenue share was below 20% for a second month running, while both Seven and Nine had for the first time pulled in 40%+ each.

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