Dr Mumbo

Ten takes media buyers on Siberian expedition

Dr Mumbo gathers some of Australia’s most senior media buyers and marketers are about to fly out to Russia, courtesy of Channel Ten, for the Sochi Winter Olympics which starts on Friday.

What with ongoing disputes over gay rights, terrorist attacks, and a leopard cub mauling journalists yesterday (which could only be restrained by Russian president Vladimir Putin), it’s an intrepid crew who will be boarding the Emirates flights to Moscow.

As one senior industry figure told Dr Mumbo: “As an essential industry media buyers and marketers need to adequately protected.”

But fear not, the TV network has hired security specifically for the senior media buyers and marketers making the journey.

Indeed, but Dr Mumbo’s spies also tell him the biggest concern among the group is less around safety at the Olympics and more around getting there.

He understands the two-hour leg of the flight from Moscow to Sochi isn’t with Emirates, but local carrier Siberian Airlines.

Siberian Airlines, or S7 as it is now known, has a reasonable flight safety record — presuming you don’t count the plane that crashed into the Black Sea in 2001, or the one that overshot its landing in 2006.

Update:

A Ten spokesman told Mumbrella:Rest assured, we have taken every measure to ensure the safety and security of our guests attending the XXII Olympic Winter Games in Sochi. It would be inappropriate to discuss any of those measures or our guests’ travel arrangements publicly.”

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