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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Ten types of people to unfollow on Twitter
Just got into Twitter? Trying to decide who you should or shouldn’t follow? Maybe I can help. Here are the ten types of people I strongly recommend unfollowing:
- People whose Twitter profile ends in guy, guru, expert, diva, evangelist or visionary
- People whose Twitter profile begins with Mr, followed by something digital
- People who send @ messages to stars in the hope of instant Twitter validation through a reply
- People whose automated ‘thanks for the follow’ messages make you want to vomit
- People whose automated ‘thanks for the follow’ messages contain a link to their site
- People who ask questions they could answer quicker on Google
- People who as soon as a star dies tweet “Just warning you, if anyone makes a joke about this, I’ll unfollow you.” Not if I can unfollow you first, petal.
- People who think adding the phrase “please RT” makes their spammy message more likely to be passed on .
- People who think putting fail on the end of another word and sticking a hash on the front is still clever. #originalityfail
- People who Tweet linkbait Twitter lists like this one. That’d be me…
You can follow (or unfollow) Tim Burrowes @mumbrella
Dr Mumbo
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Comments
29 Jul 09
11:46 am
If someone’s an ‘entrepreneur’, I’m not a follower.
29 Jul 09
11:46 am
Here’s another two – people with zero updates and 364 followers + people with ‘see my sexy time video’.
29 Jul 09
11:49 am
Also, anyone whose name starts with “Fake”
29 Jul 09
11:50 am
I would question the logic in following them in the first place Kimberley!
29 Jul 09
11:53 am
Tim – I don’t follow these people, they follow me!
29 Jul 09
11:54 am
i think this list is incomplete without name-and-shame examples.
29 Jul 09
11:58 am
I don’t click on a lot of links through Twitter, but yours was interesting, because I’ve recently been bombarded with loser skanks and evangelist types. One other hint you missed is if someone’s user name looks like “klh9af767″ – best to steer clear of these types, who simply wish to not be identifiable.
29 Jul 09
12:05 pm
Personally speaking, here are three things that stimulate the “flight” part of my brain when it comes to Twitter:
1. Too much of the mundane
Sure, Twitter literally asks ‘‘What are you doing?’’ but I have little interest in the fact
you have a piece of sweetcorn stuck in your teeth right now. Unfollow.
2. Random stream of consciousness
If you tweet more than five times in five minutes, you’ve probably inadvertently
wired Twitter to your cerebrum. You should see a brain doctor. Unfollow.
3. Too much radio interference
If you seem to be having 20 different public conversations at once and I’m having
trouble following just one of them, I will tune out indefinitely. Unfollow.
http://www.slideshare.net/Adam.....-june-2009
29 Jul 09
12:09 pm
LOL. I really like this list, I was thinking of sending it out as a tweet, but after reading number ten, I guess that would be pointless. Thanks for sharing.
29 Jul 09
12:10 pm
Here’s another one – people who only RT. Ever.
29 Jul 09
12:12 pm
Please don’t tempt me, Heather…
29 Jul 09
12:24 pm
Kimberly stole most of my thunder, but here’s one more:
People with 2 followers (one of which is their mommy) trying to tell you that using product X will net you 2,000 followers a week.
29 Jul 09
12:31 pm
When I go to someones page and I see tweets with cash, money, invest etc… They don’t get followed back.
29 Jul 09
12:37 pm
I’m especially fond of Leslie’s suggestion.
He’d know.
29 Jul 09
12:40 pm
1. People who use Twitter with the aim of building their business, simply by asking people for referrals. How dumb is that? 2. People who don’t have a decent bio. 3. People who tweet during movies/Tv shows.
29 Jul 09
12:50 pm
KimberleyL and others – when followed by a spammer/bot/autofollower, make the effort to block them. I believe that Twitter uses that information to know who needs to be kicked off for abusing the service.
29 Jul 09
12:54 pm
Wilson Tuckey (above) on Twitter? I thought it was too ridiculous.
29 Jul 09
2:21 pm
I’ve tried and tried and tried and tried and still can’t get into twitter…. facebook is working just fine.
29 Jul 09
2:41 pm
I make a point of unfollowing people who tweet entirely in emoticons and swirly graphics, ie
¸.•*¨`*.¸.♥☼
or
♥˚◦☼◦˚♥˚~((((♥♥*HUGS*♥♥))))~˚♥˚
I’m sure there is a place reserved in hell for me, but … eh.
[Hope the examples above work]
29 Jul 09
4:31 pm
LOL your article is so awesomely FTW.
29 Jul 09
5:19 pm
i agree with most of these….except Greg’s comment about people who tweet during movies/tv shows. i have to admit i enjoy the to-and-fro on twitter during event tv like state of origin (though I’m sure the mates I’m watching it with wish I would cease and desist) or masterchef. to me this adds a dimension to both media that is really interesting.
sure, I don’t necessarily think updating anyone on what’s happening on the seinfeld re-run I’m watching is productive, but a real-time interaction with a large community adds a nice depth to tv imo
29 Jul 09
5:22 pm
People who follow more people than follow them back.
29 Jul 09
5:27 pm
don’t know if you’re being tongue in cheek kate, or elitist? publishers and celebrities are naturally going to skew following/follower, but give the average punter a break (yes, I’m in the category of following more than are following me).
especially when you are new to twitter and have to start by finding interesting people to follow before you’ve done much yourself by way of tweeting etc.
plus, i’m no mathematician but is it even possible to have an entire community that conforms to more followers than following for every single member?
29 Jul 09
5:35 pm
@Rob – It seems that the majority of ‘Twexperts’ reach their glorified status as popular ‘Twurus’ from aggressively following people in hope of a return follow.
29 Jul 09
5:38 pm
Instead of picking a specific ratio, I think you can cover that group by specifying anyone following more than they can feasibly read – e.g., more than, say, 150-200 people.
29 Jul 09
5:40 pm
i see what you’re saying. though amongst the non-glitterati it seems a rule of etiquette to follow everyone who follows you……particularly US tweeters. some of them even put in their bio – “follow me and I’ll follow you back”. seems a pointless exercise
29 Jul 09
5:44 pm
@Isaac – yeah, I agree. Couple hundred over is fine… it’s the ones that join, follow 1,000, send out commercial message… and so forth.
29 Jul 09
6:06 pm
What about people that are obsessed with tweeting their current location? Yes, location-based apps/mashups can be cool… but not when all you do is go from home to work to home to work to home…
29 Jul 09
9:54 pm
I kind of like the #OriginalityFail idea. But thanks for warning me it would be uncool. Gotta keep up with the cool cats.
How is the Addtoany service that gives you the social media buttons at the end of the article? Does anyone know of the best looking offerings of any such button service?
29 Jul 09
10:01 pm
Well this is the biggest problem with twitter after spam. This made up version of snobbery is just dumb. Telling people who to unfallow. Sounds like it is time to go to coffee shop gripe, kackle, and feel better about yourself. If you had any talent. Oh I am sorry
a n y which means S O M E talent. You get could things done. So griping and tearing down others does not make you feel like da dumyy dumb you are. So even if you are a Dumyy dumb you can fallow me (EXCEPT SPAMMERS YOU BAS#$%DS) isilverthe@twitter.com
29 Jul 09
10:22 pm
Yes, it is true that the old LinkedIn phenomenon of “I will connect with anyone” doesn’t work on Twitter nor should it. With LinkedIn we never got a stream of spammy updates from others unless we joined groups and had newsletters clicked on in settings. So connecting to a lot of people on LinkedIn really only had the benefit of increasing the likelihood of getting someone to personally recommend you to a specific person you needed to do business with or get a job from. I remember wanting to connect with LIONS who connected with everybody who asked because it reduced the 6 degrees of separation down to the point where, for me, any serious businessperson in the USA was “in my network”.
This worked for me in its time and probably still works well. LinkedIn got me hired within 40 days of putting myself on the market as the recession hit hard last winter. It could have been 20 days but for the need to move geographically. I had asked a venture capitalist if I could connect and he said “Sure and drop by anytime you’re in town”. Two weeks later I dropped by. I took LinkedIn into the real world quickly.
Twitter doesn’t operate on 3 degrees of separation putting you “in the network” and such LinkedIn recommendations that would carry a lot of weight as to whether someone took you seriously or not. With Twitter, your stream is either interesting or not to the people you connect with or who are directed to look at it. Your stream at any one time becomes more relevant than the LinkedIn online resume and degree of separation.
But a person’s willingness to follow your Twitter comments means, in and of itself, far less than their friending you on LinkedIn…their Auto-DMs are often bot driven which is unconscionable on LinkedIn. I present the above example of a LinkedIn VC saying “Sure I will connect and drop by anytime you are in town”.
We are all guilty of letting questionable people at least follow us on Twitter (without our blocking them) in order to make our stats look good. I have blocked more than 1000 people however (more than follow me). That is how many spammers are out there. If you have 200 followers and never blocked anyone, it means that you probably only have 50 people reading your tweets.
29 Jul 09
11:46 pm
Hey, pal I block 40 percent of all peeps. An it has nothing to do with the people. Just if they have ideas or abilities. I fallow people that can teach me or help me or think I am really cool. So I have not yet found someone to fallow on the last one. Just a matter of time. But, I do know that rigidity stiffels Creativity. Pal, l obliviously am not a english major. But, I can spell LAME.
29 Jul 09
11:48 pm
Nice chit chatten. I work nights crash time hit me up. AND oh nevermind.
30 Jul 09
10:06 am
How can you tell when someone is trying to get “instant validation” from a celeb’s reply as opposed to someone who’s just tweeting/replying to a celeb? Twitter isn’t meant to be a one-way medium.
30 Jul 09
3:30 pm
@Michael duvall: Shucks! I didn’t read your comment first, and I ended up sending this link as a tweet (lol).
A very amusing list indeed. I somehow feel glad that about a month ago, I changed my twitter uesrname to ‘anandspeak’ from the original ‘xpsguy’ (eeks! ending with guy).
30 Jul 09
5:10 pm
Cool list, do not agree with #wordFAIL point though.
30 Jul 09
10:51 pm
Its called twitter because your all fu?king twits, you are all up yourselves, re read your own comments.
30 Jul 09
10:59 pm
What is your problem with people replying or tweeting to celebs? I do that, I don’t care if they reply or not, and I’m not hoping for instant twitter validation. Someone, not important who, replied to me, which was cool. The only people who know that is those who follow me and that celeb, I did not shout out to my entire list of followers, so I’m a bit offended by that point in your list! But hey, you’re entitled to your opinion!
31 Jul 09
6:16 am
Hi Mia,
Thanks for your comment.
To clarify, you sometimes see @celeb messages where the main intention appears to be to get them to publically reply to them because of the minor kudos that will bring, rather than hold a genuine conversation.
Cheers,
Tim – Mumbrella
31 Jul 09
11:59 am
Thank you for the tips!
31 Jul 09
12:22 pm
I’ll add anyone who calls themselves a ‘maven’ or even uses the word.
31 Jul 09
12:48 pm
People who use the phrase “OMG you guys” and I don’t think it was said above, people who lock their accounts!
4 Aug 09
9:18 pm
You all are still fucking twits, i was hopeful that you would all stop being such pompous fucks. Thats not going to happen is it!
6 Aug 09
1:30 pm
funny
14 Aug 09
4:44 am
follow when it makes utter SENSE and doesn’t waste brain matter, follow Oprah, CBS, TIMES, LAkers, ULA, MBA, Anderson Cooper 360…Google..other STARS..Celebs..and Top Deal and educating Sites like mine, lol. IQ sites..hey these are only suggestions. Buts are things I live with.
As a matter of Fact My Tweet should be private, im a Pro Blogger and Graphics Designer & Logo Pro, a musician, im a Computer Sci. Scholar, at my local University and I tweet about my steps to successfully earning online to pay college bills. If interested.. im 19.lol. you can UNfollow me at *topdealz* lol.
14 Aug 09
4:50 am
My watch wordsare success, PROGRESSION, intelligence (even if you think for some reason you aint that smart, your still a friend, ok)….im new tweeting but great with facebookin, for some reason I draw a crowd of genuine people, who want to work, earn and life live to its fullest..
14 Aug 09
5:13 am
I think this is notices but utter non sense, people who lock their accounts want privacy from DESPERATE fools, and may accept those who promise a cleaner relationship or friendship, added success,and such forth, dont you THINK….,.also to escape spammers.
roflol, it amazing what people argue about these days, you guys or girls are some seriously funny psycho’s, stop wasting brain space and adding trash to cycber-space and live with it, or go private or just quit all together. lol
14 Aug 09
9:04 am
What. The. Fuck?
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