Ten wins just 6.8 per cent audience share as MKR smashes 2m mark
Channel Ten’s audience share remained low last night at just 6.8 per cent as Seven’s My Kitchen Rules broke the 2m mark and Nine’s second outing of its drama series Love Child rated 1.255m, according to preliminary overnight metro ratings from OzTam.
Ten’s two new episodes of Modern Family failed to make the top 20 programs of the night in the 7.30pm timeslot, with 409 ,000 and 400,000 metro viewers as My Kitchen Rules won 2.124m and The Block averaged 1.079m for Channel Nine.
The only show to make the top 20 in total people for Ten was its Eyewitness News at 5pm. On Sunday Ten managed just 6.4 per cent for its primary channel, its lowest share since the OzTam system was introduced in 2001.
Love Child fell slightly on its TV premiere of 1.35m last week, however the first episode of the show was the most timeshifted last week gaining a total audience of 1.587m in the last seven days.
Meanwhile Seven’s US import Revenge averaged 937,000 last night, increasing its audience from 862,000 last week.
Seven won the night with a 28.4 per cent audience share while Nine had 23.8 per cent and ABC1’s was almost double Ten’s at 13.3 per cent. Ten’s low share follows it’s lowest yet on Sunday of 6.4 per cent.
Last night Ten’s biggest audience was in Melbourne where it had a 7.4 per cent share and it’s share was smallest in Perth at 6 per cent.
When combined with its multichannels Eleven and One, Ten’s total network share was 12.2 per cent, while Nine had 20.7 per cent, seen had 35.4 per cent and the ABC 18 per cent.
It was Seven’s highest audience yet for MKR this season, and second time breaking the 2m metro viewer mark. Last night David and Corinne cooked up a disastrous meal as the couple made headlines when it was revealed Corinne was married to another man.
Channel Seven narrowly won the morning battle as Sunrise had 335,000 viewers while Nine’s Today had 312,000. Ten’s Wake Up had 40,000 metro viewers and the network had 41,000 for Studio Ten. Meanwhile The Morning Show had 176,000 metro viewers on Seven and Nine’s Mornings averaged 122,000.
However Nine had the most watched evening news program with 1.162m viewers in the five cities from 6pm to 6.30pm, as Seven followed with 1.148m. And in the second half hour Nine held 1.105m metro viewers as Seven News and Today Tonight in Perth and Adelaide averaged 1.09m.
Nine also won the 7pm timeslot as A Current Affair averaged 1.032m in the five cities while Home and Away followed with 968,000 on Channel Seven.
Monday’s top 15 shows:
- My Kitchen Rules Seven 2.124m
- Love Child Nine 1.255m
- Nine News Nine 1.162m
- Seven News Seven 1.148m
- Nine News 6:30 Network 9 1.105m
- Seven News / Today Tonight Seven 1.090m
- The Block: Fans v Faves Nine 1.079m
- A Current Affair Nine 1.032m
- Home and Away Seven 968,000
- Revenge Seven 937,000
- ABC News ABC1 901,000
- Australian Story ABC1 769,000
- Revenge -EP.2 Seven 762,000
- 7.30 ABC1 720,000 213,000
- Four Corners ABC1 637,000
Monday’s share:
- Seven 28.4%
- Nine 23.8%
- ABC1 13.3%
- TEN 6.8%
- GO! 4.0%
- 7mate 3.9%
- 7TWO 3.1%
- Gem 2.9%
- SBS ONE 2.9%
- ELEVEN 2.8%
- ABC2 2.6%
- ONE 2.6%
- ABC3 1.1%
- ABC News 24 1.1%
- SBS 2 0.6%
- NITV 0.1%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
I think this clearly demonstrates that buying the Winter Olympics was not such a great move !
Why use the Winter’s to launch anything…wrong
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The problem is they don’t have much to launch. Secrets and Lies looks interesting but it will get absolutely crushed by the competition. Otherwise there’s not much hope on the horizon. They have Offspring and Puberty Blues to come. What else?
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Dads new show will of course mark the turning point. Mum’s super pumped about it.
Look out for it. Those pinko commies from insiders are going to get smashed. We are going to have a PROPER media watch segment and everything!
What Chanel 10 lose in total viewers they will gain back on Sunday mornings. WIth Dad’s super awesome new audience. Screw the younger demo.
Dads audience will be old, angry white men who aren’t capable of critical thought or analysis. Think of that shouty Uncle with the racist views that you allow limited alcohol too at Christmas. With a skew towards a D demo.
Sounds like a dream market for advertisers…..
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OMG…Just what are TEN going to do?
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At this rate Andrew Bolt’s new 1 hr show on Sunday will be in Ten’s top 10 programmes
I’m actually surprised TEN received a 6.8% share, what a great result for them considering their programming.
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I bet that 2SM’s owner, Bill Caralis, will soon buy Channel 10 from Murdoch and pull the station out of the ratings.
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I wish my last name was Murdoch.
There is apparently no level of failure at which someone with that last name can get sacked.
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And I thought Lachlan proudly boasted 10 would get to 30% market share within a year – 2 years ago..??
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