Tenplay claims one million downloads as the catch up service approaches first birthday
Network Ten’s catch up platform Tenplay claims it has now reached the milestone of more than one million downloads of its mobile devices app, as the service approaches its first birthday.
Tenplay was launched in September of 2013 across all Android, iOS, Windows 8 phones and tablets and according to the network has seen its video views surge by more than 56 per cent since launch, with the number of page views jumping over 60 per cent.
“We are thrilled at the outstanding success of Tenplay. Reaching one million downloads of the mobile app is an incredible landmark for us. And that numbers excludes smart TVs and our partnership with Xbox,” said Rebekah Horne, Ten’s chief digital officer, in a statement.
“The app has been a fantastic success from its launch and is a great demonstration of our strategy to bring Network Ten’s content to people anywhere, any time and on any device.”
The TV Network cited the importance of sporting events such as the Sochii Winter Olympics and recent Commonwealth Games to helping drive downloads.
“The online coverage of the XX Commonwealth Games proved a sensation for Tenplay and allowed viewers to watch their favourite events and athletes anywhere and at any time for free, never missing a moment of the action,” she said.
Ten’s milestone of one million downloads comes as the television industry prepares for next week’s launch of Freeview Plus, a hybrid broadcast broadband TV (HbbTV) service, which will provide an integrated catch up offering provided by all the TV networks through internet connected TVs.
Freeview Plus is expected to drive consumers towards catch up services and is expected to massively increase the available advertising inventory available in preroll and midroll advertising.
In April, Tenplay was claiming 500,000 downloads, while rivals Nine’s JumpIn had 670,000 downloads while Seven’s app Plus7 had 900,000 downloads.
The network has not provided a breakdown of how many completed video streams have been watched on the service.
Nic Christensen
Nick – its great that Ten are winning the download war. On average apps are used twice. Would be great to know how many active users they have and how that is defined? Are they using the app every day, just around major sports events, or a couple of times a week?
Downloads are a particularly poor indicator of who might be winning the war – and more importantly, whether users even want to use an app like this.
User ID not verified.