Ten’s I Wanna Marry Harry debuts with just 341,000 viewers
Ten has seen yet another failed series launch, with the opening episode of I Wanna Marry Harry rating just 341,000 metro viewers last night.
The US show – featuring 12 women competing in a Bachelor-style competition for the affections of an actor they were tricked into believing is Prince Harry – was heavily promoted by Ten.
The show was originally announced for primetime on Sunday nights – one of the key battlegrounds of the week. Ten described it as “compelling” and “hilarious”.
But earlier in the week, Ten had a change of heart and moved the launch to the less competitive Friday night. It followed the show flopping in the ratings for Fox in the US.
The original trailer when Ten had I Wanna Marry Harry scheduled for Sunday:
https://www.youtube.com/watch?v=Ni9RaUsMknI
I Wanna Marry Harry was fourth in its timeslot and 24th for the night, according to overnight ratings from OzTam. It was beaten by seven-year-old movie Wild Hogs which rated 383,000 for Seven despite only airing in Sydney, Brisbane and Perth. Seven’s AFL coverage rated a further 458,000 in Melbourne and Adelaide.
Meanwhile, Nine’s Friday Night NRL rated 437,000 in Sydney and Brisbane.
In the same timeslot, ABC1’s Old School more than doubled the audience of I Wanna Marry Harry, with 740,000 metro viewers.
The most watched show of Friday night was Seven News which rated 1.169m, just ahead of Nine News on 1.061m.
Ten finished the night with an average free to air audience of just 9.4% across the five cities. In Perth the network was beaten by secondary channel 7mate by 11.3 per cent to 11.1 per cent.
Seven won the night with a metro share of 23.9% to Nine’s 17.9%. ABC1 rated 11.2%.
On Thursday Ten lost its legal bid to force veteran Seven programmer John Stephenes to join the network. During the case, Ten CEO Hamish McLennan testified that he believed Stephens was the only person locally who could turn the station around.
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People like me were waiting to watch it tonight. Perhaps changing the time-slot wasn’t a bright idea!?
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