The Australian reaches iPad orgasm as Apple responds by duffing up snapper
Today was iPad Day in Australia, and Dr Mumbo’s favourite newspaper, The iPadstralian didn’t disappoint.
Apple fans will be glad to know that inside the newspaper they’ll be able to find 12 photos of iPads.
Two of the three teaser slots on The Australian’s front page were given over to “”iPad mania” and “a new way of reading the news”.
The bottom of the front page carries a lengthy article (continued on page 4) on RM Williams chairman and Australian founder Ken Cowley, written by Caroline Overington. He “yesterday became one of the first people in the world to handle the digital edition of The Australian on the iPad”.
Over on page 4 Simon Canning and Jodie Minus have also been drafted in, with a further article about the launch.
And just for good measure, The Business section is encapsulated in a four page wraparound ad for The Australian’s iPad app.
Of course the front of the Business section itself carries a picture of Steve Jobs clutching an iPad.
However, it pains Dr Mumbo to report that this may be an unrequited love. It would seem that Apple doesn’t feel the same way about The Australian.
Currently, the top story on The Australia’s home page is that their photographer Alan Pryke got roughed up by Apple’s security at this morning’s Sydney iPad launch.
It’s always the one you love who can hurt you the most.
iClohting, hells no!
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Don’t be a hater, Tim.
~ Written on my iPad
PS That said, the Australian.s coverage is hilarious.
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i-Clothing? I-dumbfounded.
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iClothing : ) Check out http://www.scottevest.com/v3_s.....cket.shtml
– Compatiable with iPad
And I have had my iPad for two weeks ( from US ) and I am hooked
Loving it
Paul
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You missed the big ad for their iPad app on page 8.
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It’ll be interesting to see how News Limited views Apple and the iPad if the expected hundreds or thousands of paying subscribers don’t come to the party.
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I also saw a number of Apple ad billboards around Sydney with smh.com.au as the news portal shown on the iPad, perhaps they are showing The Australian in other boards too, but those were the ones i saw. No sign of News Ltd pubs.
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now i understand why the photog was so p!ssed off about being shoved away.. or just told to back up a bit.
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