The best thing about working at ING? It’s orange and you can go to Tuggerah. On a train.
Rarely does 87 seconds of video content offer so much to analyse.
But Dr Mumbo can heartily recommend this corporate video from ING Direct which it has just shared on its YouTube page.
We join our unnamed (although Dr Mumbo would love a tip-off who they are) protagonists who just happen to be chatting at the lift.
So naturallistic are they, that Dr Mumbo is certain they don’t even realise the camera is there.
The first chap – rocking an outstanding black and yellow check ensemble – volunteers, for no obvious reason” “When I first started at ING Direct, I came into this great work culture, dynamic, innovative, did things differently…” He doesn’t mention if anything happened later to change his mind.
Because at that point, he’s vigorously out-nodded by his even more ING-loving colleague who interjects even more spontaneously: “ING’s all about a great place to work.” He then poses the question we’ve all been asking:
“Where else can you just jump on a train up to Tuggerah and find out what’s happening on the coal face of customer experience and feed that right back into your role?”
Where else, indeed?
But, wait… 23 seconds in, they notice the camera, and invite us to find out what the rest of their cult members, sorry, colleagues think of life at ING Direct while a stirring, nay, inspiring soundtrack plays.
Dr Mumbo’s most uplifting comment about life at the company: “Orange: orange walls, orange beanbags, orange business cards, orange prizes, orange values, orange bean cafe. It’s very orange.”
Curiously, Dr Mumbo is almost certain that the person uttering the line was also blinking in Morse code the phrase “Help me.”
The whole thing made Dr Mumbo think about another Office altogether.
topics
ING Direct
Lol. You funny.
User ID not verified.
They had me at Tuggerah…
User ID not verified.
Man in red jumper was cute though, hope he is the one looking after my money
User ID not verified.
It’s gone private!
Anyone mirrored it?
User ID not verified.
ING Direct has hot employees.
User ID not verified.
And it feels like it’s been dubbed / re-recorded too. The ING Direct Canada videos are much more fun (& equally as staged): https://www.youtube.com/watch?v=SWS4UI1AROo
User ID not verified.
Now that is BRANDED content. Although it could have been more orange. 😉
User ID not verified.
ING should bring back Billy Connolly….they were the best ads and that was when I started my accounts with ING
User ID not verified.
Someone award those two dudes a Silver Logie STAT! Wait, make that an Orange Logie.
User ID not verified.
Mumbo – you make me laugh 🙂
Absolutely lip synced….. lip synced testimonials have got to be the hardest to pull off in all in the history of believable testimonials…..
What I like about ING – no fees and as many accounts as you like- you can name the accounts what ever you like and great saving rates….excellent customer service Maybe I could get a job as a voice over for their ads….from a long time happy ING customer.
User ID not verified.
Ok.. ok.. so it’s pretty cheesy, but i’m not sure about your review…. Not something we’d do, but if they’re happy and they want to show it off to the world then all power to them.
User ID not verified.
Thanks you Dr Mumbo. The funniest thing I’ve seen in months. So many highlights but my favourite off-the-cuff comment would be at 1.12 “it’s cool fair and easy as I know they will definitely look after and support my career development”.
Priceless. Looking forward to episode two!
User ID not verified.