The Block wins in key advertising demos

Nine’s stripped format of The Block at 7pm is proving a winning formula for the network, the show rating with 1.109m across the five-city metro markets last night, according to preliminary reports from OzTam.

Its ratings win was the second day in a row that the show won across key advertising demographics 16-39, 18-49 and 25-54 demographics, following the network’s early week wins courtesy of The Voice.

The Block claimed third spot overall. Seven won the night in total viewers with Seven News taking 1.207m, The Block was backed in the demos by strong results from Nine’s other shows.

In both the 18-49 and 25-54 demographics, Nine dominated the evening holding the top six shows with The Block, two Celebrity Apprentice episodes, Nine News, A Current Affair and The Footy Show.

In the 16-39 demo, The Block was followed by the boardroom episode of The Celebrity Apprentice and The Footy Show in third. Seven’s Home & Away snuck into fourth place before The Celebrity Apprentice Challenge episode came fifth.

Elsewhere, in total viewers, The ABC News was the ABC’s highest program performing well in seventh place with 0.906m.

The public broadcaster’s climate change special ‘I Can Change Your Mind About Climate’ which pitted a climate change believer against a sceptic out to sway the other’s mind took 0.620m total viewers in 16th spot. It was immediately followed by a special Q&A about climate change which took 0.609m.

Ten’s highest show in total viewers was The Biggest Loser in 12th spot with 0.665m. In the 16-39 demo, which Ten target the strongest, it’s highest show was Glee in seventh spot and placed 17th overall to take 0.614m.

Thursday’s top shows
1. Seven News – Seven 1.207m
2. Nine News – Nine 1.162m
3. The Block – Nine 1.109m
4. Today Tonight – Seven 1.103m
5. A Current Affair – Nine 1.005m
6. The Celebrity Apprentice – Boardroom – Nine 0.917m
7. ABC News – ABC 0.906m
8. Home and Away – Seven 0.885m
9. The Celebrity Apprentice – Challenge – Nine 0.783m
10. The Footy Show – AFL and NRL – Nine 0.758m
11. Ten News – Ten 0.719m
12. The Biggest Loser – Ten 0.665m
13. 7:30 – ABC 0.644m
14. Grey’s Anatomy – Seven 0.644m
15. Hot Seat – Nine 0.632m

Thursday’s share
Nine: 23.0%
Seven: 20.0%
Ten: 13.1%
ABC1: 12.8%
7TWO 5.4%
SBS1: 5.0%
GO!: 4.2%
7mate: 3.8%
Eleven: 3.6%
ABC2: 2.9%
Gem: 2.4%
One: 2.1%
ABC News 24: 0.7%
ABC3: 0.6%
SBS2: 0.5%


  1. Lockyer 100
    27 Apr 12
    11:42 am

  2. Interesting Ten is also failing in it’s pursuit of the younger profile. I assume the younger they go the better for Nine and Seven. Also assume they will not get any programs in the Top 10 on a regular basis ? Can anyone shed light on how Ten is performing in the chosen 16 – 39 core demo in the year to date ?