The Brand Agency buys digital agency Market United
Perth’s The Brand Agency has acquired highly regarded digital agency Market United.
The acquisition will see The Brand Agency’s staff numbers in its Perth office rise to 95, and the company now claims to have Perth’s largest digital arsenal. STW owns 80% of The Brand Agency.
Market United will be absorbed into The Brand Agency and the resource used across its offices in Melbourne, Sydney and Auckland.
A statement from The Brand Agency MD Steve Harris, sent to Mumbrella, read:
Within our Perth office we have grown from one person in digital in early 2010 to 16 in January 2012. Approximately one in five of our staff are now in digital roles, but the demand for digital services continues to grow.
To ensure that we can offer clients the best available digital resources we have purchased the Perth based operations of the specialist digital agency Market United, and will be integrating their staff and clients into The Brand Agency from today. This will take our total Perth staff numbers to 95, with 29 working directly in specialist digital roles and provide our clients with access to Perth’s largest specialist digital resource, with market leading experts in digital strategy, large scale technical development and online marketing.
Importantly, our digital offering will continue to be fully integrated into the mainstream ad agency, providing our clients with the unique ability to choose either a single integrated approach to all advertising requirements, or to access standalone specialist digital services backed by the resources of Perth’s largest advertising agency.
This acquisition reinforces our position as the market leading agency in WA and adds further strength to our offices in Melbourne, Sydney and Auckland. No other agency can offer the Perth market the same degree of digital integration and resources; we now have more than three times the number of digital people as any other ad agency competitor, and we expect this to continue to grow over the next twelve months.
