Seven Aussie agencies on Radio Lions shortlist

The Perth arm of The Brand Agency has picked up nominations in the Radio Lions shortlist in Cannes for a Perth Zoo campaign, while McCann Melbourne’s Dumb Ways to Die has been given the nod for Best Use of Radio as a Medium.

The Brand Agency Perth has three pieces of work, all for Perth Zoo, shortlisted in the Entertainment and Leisure sub-category.

DDB’s Melbourne and Sydney agencies were both shortlisted in Cars and Automotive Services while McCann Melbourne’s Dumb Ways To Die was shortlisted for Public Health and Safety, Best Scriptwriting, Best Use of Music and/or Design and Best Use of Radio as a Medium.

The list of shortlisted Australian entries:

Alcoholic Drinks:

  • “Space Bored” by Jaygrey North Sydney for Four Pines Brewery’s Vostok Stout Beer

Clothing:

  • “Airport Security” by Whybin/TBWA Sydney for M.J Bale’s men’s suits
  • “Flightmare” by Whybin/TBWA Sydney for M.J Bale’s men’s suits

Cars and Automotive Services:

  • “Kirsty” by DDB Melbourne for Britax’s Safe-N-Sound Sict
  • “Joe” by DDB Melbourne for Britax’s Safe-N-Sound Sict
  • “Barbara” by DDB Melbourne for Britax’s Safe-N-Sound Sict
  • “Road” by DDB Sydney for Volkswagen Group Australia’s Driver Fatigue Technology
  • “Street” by DDB Sydney for Volkswagen Group Australia’s Driver Fatigue Technology

Entertainment and Leisure:

  • “Guitar Duet” by M&C Saatchi Melbourne for Tennis Australia Australian Open 2013
  • “Beady Eyes” by The Brand Agency Perth for Perth Zoo Autumn Visit
  • “Prickly”  by The Brand Agency Perth for Perth Zoo Autumn Visit
  • “Urine”  by The Brand Agency Perth for Perth Zoo Autumn Visit

Public Health and Safety:

  • “Dumb Ways to Die (3 minute version)” by McCann Melbourne for Metro Trains

Best use of Music and/or Sound Design

  • “Dumb Ways To Die” by McCann Melbourne for Metro Trains

Best Scriptwriting

  • “Dumb Ways To Die” by McCann Melbourne for Metro Trains
  • “Flightmare” by Whybin/TBWA Sydney for M.J Bale Mens’ Suits

Best Use of Radio as a Medium

  • “Dumb Ways To Die” by McCann Melbourne for Metro Trains

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