The Campaign Palace does digital
While bashing The Campaign Palace is becoming increasingly akin to setting fire to a puppy that’s already drowning, Dr Mumbo can’t help but point out the agency’s curious new website.
For starters, it’s asked its “friends at Ted Perez & Associates in Los Angeles” to rebuild the agency website. It seems rather sad that nobody in the entire Y&R Brands group locally was up to the job.
But it may help explain the curious decision to go with the American date convention of month first, then day of the month. Which might make potential Australian clients think they’re looking at a US agency.
And then there’s the fact that the agency’s blog, “The Latest” has only five items, none of which can be linked to. The five?
- An item about the fact that there’s a new website;
- A press release type article about opening a Jakarta office;
- A press release type item dated November about how the agency “recently won two Effies”. If by recently, you mean August. Sadly there’s no room to mention that the Effie awards were both bronze.
- An article that no agency would want a client to see on why the industry pays badly, and treat its graduates as “cheap labor”.
- An article from associate creative director Karl Fleet on why he likes watching wrestling
Unhappily, because of the somewhat curious SEO approach to the website, Google is somewhat baffled about The Campaign Palace, which might make potential clients think they’re looking at an Indonesian agency:
I must admit that I didn’t realize anyone still used frames in websites.
User ID not verified.
I also didn’t realise than anybody used the phase ‘elevator speech’
User ID not verified.
Try viewing the site with Javascript off. I hope Campaign Palace don’t represent any disability service organisations.
User ID not verified.
Wow…Just had a look at the website. That is just so crap it’s almost as if they have put it up as a joke. Come on….the pal ace…..seriously? So try hard and uncool it makes my eyes bleed. You know your in trouble as a business when you have to put why one of your staff likes wrestling as news. It is a great shame, because if they a fantastic website, it might show that they take advertising seriously and actually care about building a great agency again.
User ID not verified.
I can’t see it
Service Temporarily Unavailable
The server is temporarily unable to service your request due to maintenance downtime or capacity problems. Please try again later.
Apache/1.3.42 Server at thecampaignpalace.com Port 80
User ID not verified.
No page titles, no h1 tag, and no description in the metadata – oh dear. But then again, who’d want it to be found on Google. How much did they pay for this monstrocity, I wonder.
User ID not verified.
mumbo you’re such a cunt
User ID not verified.
If that last bcomment came from the campaign palace I bet they havent heard how to hide IP addresses
User ID not verified.
at least Mumbo’s not picking on Hill & Knowlton anymore.
User ID not verified.
I think the designers of this site think that users are happy to poke around on some treasure hunt looking for content rather than have it presented to them.
Imagine if we as marketers presented to our clients in this format and asked them to randomly click on powerpoint slides to see if the could find what they are looking for.
From an information hierarchy point of view this site is a shambles. Mind you, its a million times better than the old Leo Burnett site that asked the user to navigate using a big animated pencil.
That said, I think the Palace product fine work (other than this site!)
User ID not verified.
I think you’re being a bit harsh. I’ve seen worse.
User ID not verified.
Why would anyone click on one of those (many) images on the website when it doesn’t even tell you what you’re clicking through to – unbelievably stupid
User ID not verified.
Good point on JavaScript off.
The site is illegal based on the Disability Discrimination Act 1992.
This suggests that ther clients MA also be breaking the law without knowing it.
It seems to be a real issue for ad agencies, who are unaware of their legal obligations or of WCAG 2.0
And to think that some ad agencies could educate themselves, educate their clients and exploit accessibility as a competitive differentiation and cash amplifier.
Maybe they just aren’t that creative.
User ID not verified.
Bit harsh folks. I’m with Tony R. Nothing special but definitely not that bad that it deserves such a slamming.
User ID not verified.
it’s not a bad site, it’s just an average one. Agree with tony and tony R
User ID not verified.