Comments on: The dangers of experiential spam http://mumbrella.com.au/the-dangers-of-experiential-spam-25520 Everything under Australia’s media and marketing umbrella Sat, 11 Feb 2012 09:36:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The Difference Between Push vs. Pull and Interruption vs. Permission | Social Media Marketing & PR - Crowdtamers.com http://mumbrella.com.au/the-dangers-of-experiential-spam-25520#comment-43798 The Difference Between Push vs. Pull and Interruption vs. Permission | Social Media Marketing & PR - Crowdtamers.com Sat, 05 Jun 2010 19:31:23 +0000 http://mumbrella.com.au/?p=25520#comment-43798 [...] The dangers of experiential spam (mumbrella.com.au) [...] [...] The dangers of experiential spam (mumbrella.com.au) [...]

]]> By: Kim Gaston http://mumbrella.com.au/the-dangers-of-experiential-spam-25520#comment-40975 Kim Gaston Mon, 17 May 2010 04:58:24 +0000 http://mumbrella.com.au/?p=25520#comment-40975 I fully agree with Alan's comments. Having been Managing a Promotions Agency for 20 years, I have seen many clients fail in their approach from idea to implementation and wonder why the target audience have not been converted, or there has not been an increase of sales. Campaigns need to be created on a simpler basis and these ideas people need to be held more accountable. Kim Gaston I fully agree with Alan’s comments. Having been Managing a Promotions Agency for 20 years, I have seen many clients fail in their approach from idea to implementation and wonder why the target audience have not been converted, or there has not been an increase of sales. Campaigns need to be created on a simpler basis and these ideas people need to be held more accountable.

Kim Gaston

]]> By: anon1 http://mumbrella.com.au/the-dangers-of-experiential-spam-25520#comment-40974 anon1 Mon, 17 May 2010 04:56:43 +0000 http://mumbrella.com.au/?p=25520#comment-40974 Does it work though? What percentage of people actually get signed up for credit cards at airports? They've been doing it for years, presumably there's some kind of measurable result. Does it work though? What percentage of people actually get signed up for credit cards at airports? They’ve been doing it for years, presumably there’s some kind of measurable result.

]]> By: Jo http://mumbrella.com.au/the-dangers-of-experiential-spam-25520#comment-40932 Jo Mon, 17 May 2010 01:25:52 +0000 http://mumbrella.com.au/?p=25520#comment-40932 That all sounds a bit confusing but I agree with the sentiment, I dislike 'unwanted interaction developed to interrupt, rather than enhance a customer’s day'. simply put as a consumer I want something that either 1. Add's Value, so that I don't mind a disruption (fair swap for my time) OR 2. Removes some pain from my day / interaction / experience, and as such is a bonus (such as a free massage at an airport whilst waiting for a flight, rather then a dreary conversation about my credit card). That all sounds a bit confusing but I agree with the sentiment, I dislike ‘unwanted interaction developed to interrupt, rather than enhance a customer’s day’. simply put as a consumer I want something that either
1. Add’s Value, so that I don’t mind a disruption (fair swap for my time)
OR
2. Removes some pain from my day / interaction / experience, and as such is a bonus (such as a free massage at an airport whilst waiting for a flight, rather then a dreary conversation about my credit card).

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