Comments on: The demise of Toyota’s werewolf?

By: Wolf packer

Wolf packer — Wed, 30 Dec 2009 08:57:48 +0000

Oh dear. This wolf shit is bad and has been done before.

There’s a thing called AWARD school, also RMIT and D&aD school.

Try it. Seriously.

By: Texas Ranger

Texas Ranger — Wed, 02 Dec 2009 05:45:59 +0000

Ray I noticed that the bootboxing vid used keywords from the stop motion campaign for their tags – underhanded spammy tactics or a fair SEO fight?

By: Dave Bathur

Dave Bathur — Wed, 02 Dec 2009 05:32:25 +0000

Candy, don’t know about the OGB fans, but a quick glance at the ol google Insights suggests there’s been a tiny uplift in ‘Yaris’ and ‘Toyota Yaris’ searches that coincides with the pitch period. the keywords don’t look pitch related. Maybe this all did have a tiny impact on Joe Public.

By: Candy

Candy — Wed, 02 Dec 2009 05:08:08 +0000

Ray you are funny but I kind of agree – interested to know how many regular people ie not media agency staff are Facebook friends/fans of Werewolf in Yaris.
Have there been any ‘regular person’ entries in Saatchi’s Clever film comp?
I can’t remember the other 2 ideas put forward – is that because they were aimed at the general public?
Vox pops in Pitt Street Mall to determine the winner I say.

By: Disappointed

Disappointed — Wed, 02 Dec 2009 04:40:22 +0000

Why you decided to use that chk chk boom idiot is beyond me – she’s racist among many other things. Is that the Yaris demo?

By: Ray

Ray — Wed, 02 Dec 2009 04:32:58 +0000

I notice on youtube they’ve gone ahead and lied about their content by using tags like new moon, twilight, eclipse, true blood and vampires, none of which are descriptive of the content at all, and all of which are just trying to SCAM hits from people trying to search for content RELEVANT to those terms.

It’s crap like this that makes people’s lives HARDER when they actually try to find content they WANT, instead we get this kind of dodgy crap trying to SCAM people into watching.

By: Toyota Yaris social media pitch – the final metrics - mUmBRELLA

Toyota Yaris social media pitch – the final metrics - mUmBRELLA — Wed, 02 Dec 2009 03:44:25 +0000

[...] In a video posted on YouTube yesterday by One Green Bean, the character “Wolfy” is seen putting what appears to be a dead body in his car after finding it on the street. When he opens the boot to check on it, the “Chk Chk Boom” girl Clare Werbeloff pops out. [...]

By: Nigel Smith

Nigel Smith — Tue, 01 Dec 2009 07:16:45 +0000

Ray, I don’t give a monkey’s whether you can tap dance or do great viral. Kind of irrelevant, as you point out. I would be interested in your idea of what has been good viral recently, though.

By: Ray

Ray — Tue, 01 Dec 2009 06:58:40 +0000

again with the assumptions Dave, what makes you think I haven’t tried?

By: Dave Bathur

Dave Bathur — Tue, 01 Dec 2009 06:56:32 +0000

Oh I don’t know about that Ray. You should try it. I’m sure you’d be an great tap dancer.

By: Ray

Ray — Tue, 01 Dec 2009 06:53:54 +0000

Dave, I see what you’re trying to do… and it’s lame. you’re falling into the old trap of the stupidest of internet counterarguments, “well if you’re so clever why haven’t YOU done better?”

I can’t tap-dance, but that doesn’t automatically mean I can’t easily tell when someone else is shit at it too. and neither of those facts means I don’t understand what it takes to be considered good at tap-dancing.

By: dave

dave — Tue, 01 Dec 2009 06:49:59 +0000

@Ray if the fonz jumps the car on a bike, I’ll forward that shiz on for sure!

By: Dave Bathur

Dave Bathur — Tue, 01 Dec 2009 06:40:20 +0000

Fair point, Ray. Could you post a link to your last viral work? Sounds like you really know how it works.

By: Mandi

Mandi — Tue, 01 Dec 2009 06:22:38 +0000

@Warlach to be fair we don’t know what Toyota’s brief was to these agencies and I think it is possible to have a social media advertising campaign OR a social media PR campaign OR a social media communications campaign. As long as they work towards the objectives of an overall social media strategy and you don’t expect the outcomes for the three different campaigns to be the same. Advertising, PR and comms have all worked together before the web got social, why not after?

By: mumbrella

mumbrella — Tue, 01 Dec 2009 06:18:09 +0000

Video now live again.

Cheers,

Tim – Mumbrella