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The Encore interview – Hans Hulsbosch

Hans HulsboschHans Hulsbosch, the founder and creative director of Hulsbosch design agency which he launched in 1982, speaks to Tim Burrowes about bland bank brands and why agencies are no longer custodians of brands in the Encore interview.

THE IMPORTANCE OF BRANDING

Hans Hulsbosch speaks about the importance of branding, his creative process and the difference between a good brand and a bad brand in terms of design.

CUSTODIANS OF THE BRAND

Hulsbosch on creating a successful brand, the importance of logos that don’t date, why he thinks adland Australia is struggling and why they are no longer custodians of brands.

REBRANDING MAJOR BRANDS

Hulsbosch on rebranding Rebel, the challenge of repositioning Virgin’s domestic business, designing the Woolworths logo.

TYPE, COLOUR AND INSPIRATION

Hulsbosch talks colour, typography and drawing inspiration.

BUSINESS AND CREATIVE

Hulsbosch on balancing the business with the creative, brands he’d love to work with and what’s next for the agency and his own career.

Hans Hulsbosch will tell the story of how he rebranded Virgin at the Mumbrella360 conference in June.

Encore 2013 issue 10

This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

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