Comments on: The first in the great Yaris social media race – meet Wolfy

By: Iris hits up hip-hop star Snob Scrilla in Toyota social media pitch - mUmBRELLA

Iris hits up hip-hop star Snob Scrilla in Toyota social media pitch - mUmBRELLA — Fri, 13 Nov 2009 02:29:49 +0000

[...] agencies are Iris, Saatchi & Saatchi, One Green Bean, Hothouse, and a team consisting of The Population and [...]

By: The Yaris social media chase – One Green Bean and The Population take early lead with Hothouse catching fast; Saatchi & Saatchi in neutral, Iris non-starter - mUmBRELLA

Thu, 05 Nov 2009 23:52:47 +0000

[...] Green Bean launched its effort – An Amercian Werewolf in Yaris – just before Halloween. It features ”Wolfy” giving lifts to party-goers across the [...]

By: anon

anon — Mon, 02 Nov 2009 23:02:50 +0000

Good to see Saatchi have correct grammar!

“Make a original film”

It’s make an original film dufuses

By: Maria

Maria — Mon, 02 Nov 2009 05:21:00 +0000

what does an of this have to do with a Yaris? I reckon it looks more like an ad for Movember than for Yaris! The Yaris brand is one of the few well defined car brands – atleast Saatchi’s cleverfilm idea, whilst not original, links to the brand’s clever car positioning.

By: Critic

Critic — Sun, 01 Nov 2009 21:00:08 +0000

Well that ended up being a total dud.

By: Planner Reads » Blog Archive » Toyota Yaris Social Media Campaigns… So far, Meh

Sun, 01 Nov 2009 11:10:44 +0000

[...] Because none of the ideas coming out seem very original or groundbreaking so far. In fact, they’re straight out of AWARD [...]

By: Adrian Johnstone

Adrian Johnstone — Sun, 01 Nov 2009 09:05:26 +0000

Wow, some split opinions here. George Best, it is weird and a tad confusing.

aplet, seems like it’s touched a nerve with you? Your comments are very directed, is there more to it? Perhaps you are involved with one of the competing agencies, or even Toyota. Care to divulge your identity and cut to the chase?

By: gee wiz

gee wiz — Fri, 30 Oct 2009 23:08:05 +0000

Gee Matt. You sound like a sulky kid who didn’t get invited to the party. No wonder social media gets a bad wrap.

Surely you would actually need to read the brief and understand what was required before you pass and fail these campaigns in your blog.

Maybe if you spent more time doing some work rather than assessing other people’s you might actually get your ‘social media’ agency included in the pitch. Or was it bease of this piece of work you or your girlfriend did that they decided against your agency?

http://www.coldrock.com.au/

By: aplet

aplet — Fri, 30 Oct 2009 20:34:25 +0000

Hats off to the agencies involved – It would be all too easy not participate and stand on the sidelines (or on mumbrella.com.au) and make commentary about a subject that we all know far too little about. The 2 ideas so far are pretty cool.

At least we’re not just looking at a bunch of half baked Facebook Apps which seems to be the common go to for digital agencies trying to be social!

By: George Best

George Best — Fri, 30 Oct 2009 20:09:30 +0000

How does this interesting but ultimately trivial story muster 32 comments, yet the Fosters Boonie story none?

I’m confused.

By: Daniel Hewitt

Daniel Hewitt — Fri, 30 Oct 2009 06:39:39 +0000

@paul, I couldn’t agree more.

The idea of pitching 5 agencies against each is other fine. In a public forum? Well that’s for the consumers to decide.

But the idea of researching, monitoring and devising a solid strategy seems to have been thrown out the window here. @paul, your “horse and cart” analaogy is great. The cart carries the tools (or flashy social media ideas) to execute the strategy, but the horse takes you to your destination.

However, there are a few more to come, so watch this space, we may eat our words

By: Matt Granfield

Matt Granfield — Fri, 30 Oct 2009 04:37:07 +0000

This is AWARD School thinking. Literally. http://www.dpdialogue.com.au/z.....o-far-meh/

By: Andrew

Andrew — Fri, 30 Oct 2009 04:20:43 +0000

Great idea, but whats the long tail of the back of the green bean execution? After this weekend it’s dead… or rather, the suns risen.

By: Larry

Larry — Fri, 30 Oct 2009 04:11:16 +0000

seeing the ROI on these campaigns would be interesting.

generally auto marketers and especially dealers value selling cars quite highly and generally above blogcred … but things might have changed in this world of ours

By: paul

paul — Fri, 30 Oct 2009 03:55:20 +0000

Wouldn’t it be smarter for Toyota to actually listen to hear what customers are saying about their brands they want to use Social media for, rather than a blatant PR exercise. Social media isn’t just about telling people information through WOM / social networking / PR type media. It is also about listening to hear what customers are saying about the said brand. What would have been impressive, is that they focused on the reason why they should use social media, then developing the concept. A case of putting the horse in front of the cart. For all we know, customers might say that the Yaris is crap and the Corolla is the way forward