The Five on Ten?
Dr Mumbo reckons its worth an outside bet that Ten’s new morning panel show, featuring Ita Buttrose and helmed by executive producer Rob McKnight, is going to be called The Five.
The Five is a daytime talk show in the US on the Fox News Channel which launched about two years ago. It features a rotating panel of contributors talking about pop culture and current affairs.
According to Wikipedia: “The show is made up of six blocks. Each of the first five blocks is introduced, closed and loosely moderated by a different co-host. The co-host’s block may be on a single topic or multiple topics. The final block is a wrap-up segment wherein various topics are quickly visited.”
The reason Dr Mumbo suspects that The Five could be the show – or its working title – could be no more than a social media coincidence, but an interesting one nonetheless.
This afternoon, Ten’s director of morning television Adam Boland tweeted a link to Mumbrella’s story about McKnight’s appointment. Virtually simultaneously, and by the looks of it a few moments earlier, a new Twitter account, @TheFiveTV tweeted, word-for-word, the very same link, the first time that account – which follows nobody – has tweeted. The pattern looks to Dr Mumbo the classic one where somebody has control of multiple accounts and perhaps used the wrong one.
However, there are also a couple of factors that suggests to Dr Mumbo that the tweet may not mean as much as it seems. First, in the US, The Five is on at 5pm. In the morning timeslot, the name isn’t as good. Also, the URL for The Five and the local trademark haven’t been registered yet and if they were serious contenders they would surely have already been snapped up by Ten.
So just as plausible for a show still in development is that Boland is indulging in a few mind games with the opposition. Either way, it keeps it interesting, doesn’t it?
