The Guardian: too local for Australian lefties?
In a post that first appeared on The Conversation, RMIT’s Alexandra Wake argues that the Australian version of The Guardian, launched earlier this week, has had a mediocre start.
For many of us who have long read The Guardian online or, in my case, had the print edition delivered once a week, the Australian edition – launched earlier this week – is disappointing. But there is also a great deal of which the Australian version’s editor-in-chief, Katharine Viner, can be proud.
Viner has pulled together a star-studded lineup of Australia’s journalism elite in her 15-strong local staff. There are few print journalists who are household names in Australia, but The Guardian now boasts two of my favourites in Lenore Taylor and David Marr. Marr’s writing is always a joy, regardless of the subject, and Taylor knows her Canberra patch.
The site’s Australian home page appears to be a roughly 50/50 mix of Australian and international news and doesn’t seem yet to have found its real identity. I have long subscribed to The Guardian for one reason – its international point of difference. The journalists in the UK write articles from outside the Australian political bubble and can see issues with a wider perspective.
The Guardian’s coverage of the Eddie McGuire racism controversy is a good example where I believe the Australian sibling is getting it wrong. The Guardian’s Australia site this week served up what every other news outlet in the country was doing:
“Eddie McGuire’s job as Collingwood president is safe after the board offered him its full support in the wake of his remarks suggesting the Swans player Adam Goodes – an Indigenous Australian – could promote the musical King Kong.”
That’s not the reportage I expect of The Guardian, and it’s not the kind of reportage that Australians need. The readers already have plenty of that. We need more of the type of journalism provided by the likes of Nick Davies, the author of a book an influential book on “churnalism” and the reporter who broke the phone hacking scandal.
A journalist sitting in London can far better see that the McGuire story isn’t about him but something much deeper in Australian society. Those in the Australian office should remember that point of difference if they wish to be successful. Australian readers need something a little more thoughtful, and a little less headline grabbing, otherwise we’ll continue to stick with what we know.
The Guardian UK has long been a leader in multimedia journalism, interactive works and data visualisation. From day one, The Guardian Australia has been keen to show off its prowess in this area. Winning early praise was Firestorm, an interactive multimedia feature of a family caught up in this year’s bushfires in Tasmania. It deservedly won praise – and a strong click stream – for its moving portrayal of the crisis.
Some of the early news choices have been very deliberately skewed towards the left. Trotting out Robert Manne, however erudite and entertaining, is always going to fire up the right wing and turn some readers away.
This begs the question: does Australia need another paper for the left elite being staffed by journalism refugees from Fairfax and News Limited? Doesn’t the Australian public deserve something better? The man with the money behind The Guardian Australia is wotif founder Graeme Wood, who is also the money behind The Global Mail. For my money – and admittedly at the moment both publications are free – The Global Mail is a better product for Australians.
Will The Guardian replace my morning Age or Herald Sun? I doubt it in the short term. But will its arrival in Australia eventually force the closure of one of our remaining morning papers? Sadly, I think the answer may be yes. There is little doubt it will take further readers, particularly from Fairfax’s diminishing store.
Alexandra Wake is a member of the Media Entertainment and Arts Alliance and is on the executive of the Journalism Education Association of Australia.
This article was originally published at The Conversation.
Read the original article.
Give it a chance.
I am enjoying it and now I can read UK, Aussie and world news on The Guardian. Nice!
(Not a pay wall in site either…)
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I’ve not been impressed or unimpressed by the Guardian so far. It appears to be a standard left-leaning news outlet, which is fine… but I was secretly hoping it would break some boundaries or make a few bold moves. Right now I don’t see much difference between it and the ABC/Fairfax.
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I haven’t missed the link bait and syndicated videos from the SMH.
The question is: will Fairfax launch their paywalls before the election – I guess they’ll want to.
The Guardian’s timing, if not all their articles, is the best ever.
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“does Australia need another paper for the left elite being staffed by journalism refugees from Fairfax and News Limited?”. Erm, the Guardian Australia is a digital news service, not a newspaper.
The author appears to have difficulty with the distinction between news, comment and analysis. Whatever you think the Goodes/Mcguire incident says about Australian society, the news was exactly as the Guardian reported it – Eddie McGuire’s job as Collingwood president is safe after the board offered him its full support in the wake of his remarks suggesting the Swans player Adam Goodes – an Indigenous Australian – could promote the musical King Kong.
The Guardian did indeed ‘serve up’ the same story as other news outlets, and that is report the news.
Would you prefer to see news content headlined ‘McGuire’s racist gaffe confirms that Australia is racist’? That’s not objective reporting of a news event. Wjhat reportage of that news, and I stress, news do you expect?
Finally, not every Australian media consumer cares whether an outlet is left, right or centre. That’s a debate that exists almost exclusively in the academic sphere. Most people don’t care.
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@davo: so “most” readers don’t care about the political leanings of their papers. Really? I’m interested to see the evidence for that one. I’m not saying you’re wrong, just it doesn’t seem to match with what I would expect, even at some level, of there being some alignment between broad political outlook and reader choice.
On a separate note, I’d agree with the article that readers would expect analytical journalism from the journo’s, not a straight forward “here’s the fact”. And so I, personally, would expect more from the very skilled team they have at G.AU.
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Left or right, it’s all about breaking new stories.
Call me old fashioned, but serving up what I already know is not going to cut it.
Where are the scoops?
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Their tv critic is legally blind. That’s astounding.
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I think the Aus version of The Guardian had a terrific launch week. It has a way to go, nut I believe that as a liberal democratic voice it is already showing signs of why the Fairfax products will perish. The audience is treated with respect. The writing is strong, and very strong in arts and the editing is neither hysterical or boring. It just seems like an intelligent national newspaper that has high expectations of its audience…… Well done.
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GA’s arrival will force the closure of one of our remaining morning papers?
No. The internet thing happened. Beyond that, past and future performance of the board and management. will be the deciding factor. Not GA’s arrival.
Re: GA or Global Mail. There’s a place for both and hope it stays that way. The Global Mail don’t do breaking news so unfortunately, its always going to be a niche product (unless it changes tack).
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Well I must say that Ms Wake has offered a useful insight. Not so much into the Grauniad’s tickle up of Fairfax, but into journalism education. It is shoddy reporting, shallow analysis and lame opinion. And, if this web site is going to be the end of Fairfax, then you’d have to say that Fairfax wasn’t giving it much of a fight.
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I would like a coke bottle with taylor on it please!
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