Dr Mumbo

The Hoff causes Hassel for the flip-flopping media

Baywatch and Knight Rider star David Hasslehoff has caused a stir on social media today after appearing in a Youtube clip claiming to have dropped the ‘Hassle’ from his name, and life.

In a video release earlier today the US star says “I’ve been wanting to drop the Hassel from my life for years, now I’ve made it official – David Hoff,” holding up an official looking certificate with the shortened name on it.

Of course the video, and a later tweet in which he said “Big news today and a massive relief for me. I hope everyone can understand… it feels great!” was picked up by global media who reported the actor had changed his name.

However most hurriedly changed their coverage after his agent told US media it was part of an ad campaign which is set to drop this weekend.

Although some have yet to catch up with that news including the ABC:

hasselhoff hoff abc

And Australian Women’s Weekly:

AWW hasselhoff name change

While Dr Mumbo isn’t entirely sure which brand the campaign will be for (although he suspects it’s a telco or financial institution), but all will be revealed very soon.

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