The ideal brand for the man who pisses in the shower

Terrible ad. The whole “man v woman in the bathroom” thing has been done before…….many years ago. Vulgar and not even in a funny way.

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Yet another ad stolen from a youtube clip?

Seriously, the degree to which “creativity” means surfing the web for an idea to nick is getting pathetic. I hope the client asks for the fees paid for creative development to be refunded.

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Oh and you forgot that they label it as “Viral”. Surely, something becomes “viral” after it is created, shared and looked at lots.
New description needed

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its about two and a half minutes too long too..30 seconds and it might be watchable

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It’s actually way more fun than that two and a half minute YouTube clip. Bring back Benny Hill humour, I say!

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Ha – hilariious!

How could you get angry at a funny bloke next to a hot chick…

Some people are too uptight……..!

Thumbs up :o)

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Well… they did have shannon Noll as their ambassador.. nuff said.

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You’re all creative genii

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To those bemoaning the lack of originality here – there is no such thing as an original idea. If an artist googled every idea they ever had – they would sadly find that it had been done many times over by 1000’s all over the world. That’s not to say that their idea was a bad one, or that they should not follow through with it. They will inevitably put their own spin on the concept, reconstitute it, make it theirs and most importantly present it to their own audience.

This is what has happened here and they have done it well. You could argue that it is “krass”, but it is unapologetically so. You say it’s aimed at the ‘lowest common denominator” – does the fact that you can relate to the male in question make you feel uncomfortable?

I think this is a solid, well executed example of marketing. It pushes the boundaries of what is acceptable these days in our precious society and is popping it’s head above the politically correct parapet – potentially risking the polarisation of viewers by not playing it safe and in the process becoming intrinsically memorable.

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Come on this is great advertising due to the fact that it is so true to life . The lowest common denominator I say not! any guys who doesn’t have a morning routine such as this ….. well! what can I say. I think Big Dog have hit the mark here!

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Ha, funny stuff. I’m sure a whole heap of ideas have been waxed of youtube and the net, but its what you do with ideas and how you present it which makes it.
I reckon a heap of lads would love to have “fix your look up” machine in their bathroom, so would the chick i’d reckon.
Awesome guys, keep up the funny stuff!!

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Basically I would go as far as saying these guys at Beauty Mate have made real c#nts of themselves….

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Opinions are like arseholes- everyone has them. So here’s mine- i think this Big Dog Creative ad is REALLY funny! MUCH better than the boring youtube clip beneath it. I mean, the whole point of it is to stereotype the most girly girl and the most blokey bloke and compare their bathroom routines. Why was it so offensive to you Tim? (rhetorical question) Can we go so far as to guess this is your exact routine? (another rhetorical question) I am a girl and i can tell you right now i don’t do even a quarter of the things that this lady does, but i can still relate on some level. And the male routine is CLASSIC! The actor did an awesome job (see 00:40-00:42 for my laugh out loud moment) and c’mon- what man doesn’t wee in the shower? Now Tim i am a mumbrella fan (and this comment is just another comment), so don’t take this the wrong way, but i was going to show some friends this ad later tonight and get them to comment on it using my computer- so that means those comments will be from the same IP address….in case you read a little too much into it in the spare time you must have (see comment 10.)

PS. I’m with JamesW with the “original idea” thing.

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I Love the ad, its a true reflection of how both males and females look at the world and go about there ervery business. Loved it and think its very creative.Wouldlike to see more of this creative type thinking ads.

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Hey James W. Are you related to Big Dog Creative? And how do you define marketing? Seems like advertising to me…Obviously at a level you relate to.

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Wolfman,

I’m not a lexicon but a quick search on the internet gave me: “Marketing is the process by which companies create customer interest in products or services”…I think that’s a fairly accurate description of the aforementioned video in question, don’t you? Ironically, by adding your opinion into this debate you’re doing exactly that: creating interest.

Perhaps instead of trying to gain a pseudo-sense of intellectual advantage by pulling people up on semantics, throwing around unfounded accusations and contributing negatively to somebody’s art (which is what the ADVERT essentially is) from behind a pseudonym – you could use your time more effectively? May I suggest by creating and producing your own high-brow, cerebral and scholarly advert? I’d love to see what you can do.

Hating on things actually takes more energy than letting them be. Negativity seems to have become such a knee-jerk reaction for this generation. I’m all for constructive critique, but just flagrantly lambasting somebody else’s genuine efforts from no more of a foundation than the fact you have access to a keyboard and computer screen seems like a waste of time, why bother?

kiss hug.

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@the supporters: there’s a massive difference between seeking inspiration, sampling, and directly stealing stuff. The shampoo mohawk, drawing the dick in the steam, etc… it’s stolen. It’s fun creative insight – men and women groom differently – but bring it to life in a new way. Don’t just copy it! At some point you cross the line from ‘seeking inspiration’ to ‘plagiarism’, and for me this ad steps firmly over that line.

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JamesW, you may be interested in this definition of ‘creatvity’ that I found in “Dictionary In The Cloud – 2110”, while testing my patent pending TimeWarp software (C).

cre·a·tiv·i·ty

–noun

1. the state or quality of being creative.
2. the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.;
3. the process by which one utilizes creative ability.

Origin:

Early 21st century; believed to be an acronym for “Copying Really Engaging Advertising Thoughts, Ideas and Video by Incessant Trolling of Youtube”.

Possibly also derived from a pagan festival in the South of France practiced each June.

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Ha, that was actually pretty funny and most CREATIVE! (with a subtle photography reference to boot). At the risk of coming across as a bit of a jerk..a word of advice: when you are taking a pot-shot at someone on the internet, perhaps a quick spell check is on order before posting? It can adversely effect your credibility, especially when you’re misspelling the one word you’re bringing our attention to. Apart from that, bravo.

It’s an interesting can of worms you’re deciding to open. When does paying homage to, and referencing popular culture become mimicry and plagiarism?

I sure wouldn’t like to watch a movie or any popular TV show with you guys. No body owns these concepts. I trust you’ve all addressed a strongly worded letter to James Cameron, re: Avatars storyline?

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Bugger. bum, pooh, shit.

Of ALL the words to mis-type! Oh well, it was still a good walk with the dog while it popped into my head.

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I wonder why Ive never heard from them before.

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Isn’t it against Vimeo guidelines to put an ad up?

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Well done Big Dog, this advert is something that even the D Generation would be proud to associate with. The advert appears to be targeting the male audience so I think all you baggers should not be so precious. Next you will be knocking the agency for using a cute girl and suggesting not all women are like that, of course they’re not but on the other hand there certainly is a lot that are. I agree with Lola, if you don’t have a have a shower routine then I think you are kidding yourself and should sit back redesign your shower time. In the words of the supplier, “it’s a BEAUTY MATE”.

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Clueless.

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Stick’s and Stones Tom.

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No one is saying the insight isn’t true, good or funny… or relevant.
Me, and a couple of others, are saying it’s stolen and uncredited… i.e. plagirism and lazy creative.
I don’t think the D-generation ever stole a skit.

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Luckily you are not paid to think Tom – Mick Malloy & Rob Stitch mirrored their stunt man characters from Paul Hogan’s famous Leo Wanker’s character with no reference throughout the 2 years the Late Show was running. The idea of Barge Ass was copied directly from a successful Canadian show that replaced the dialogue of a 1960’s Samurai TV series with wacky storey lines. If you’re wrong about that perhaps you are clueless about other things too. Most things that work are copied and believe me very little is credited to the original source as suggested by Morgan’s research team in 2008, look at this web site and the forum it produces, I see no originality and guess what, it appears to work. Good on the agency for going done this path.

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Fine.
Then fuck the D-Generation, too.

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What’s all the fuss? I’m a woman … I work in marketing and I’m not offended at all. I think this is an amusing take and very cleverly put together for the specific demographic it has been created for – that being the young guys who go through this very routine! I predict a huge following for Beauty Mate in the 18years plus demographic. Does everything have to be intellectual and proper? Come on Mumbrella – get a sense of ‘umour! War and Peace – I read it – didn’t agree…

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Tom, did you plagiarise that from a Bruce Willis movie? If so you should source it.

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Man there’s a lot of astroturfing on this post.

Chickstar sure does have a lot of insight into the brand’s target audience.

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There is a difference between using an idea, and making the same video with the same scenes and re-branding them with different actors. I would use the example between Emma and Clueless, but at least clueless used the idea to relate to a modern theme. Although the actors level of intelligence is about on par.
Finally i put my high school knowledge to use.

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