The Marketing Store closes
Promotional marketing agency The Marketing Store has closed its Australian office.
Mumbrella understands the agency quietly closed its doors in December with the last staff being let go in February.
The Marketing Store’s website now no longer includes any mention of an Australian office. At its height the agency employed dozens of staff.
The company has not returned requests for comment.
The Marketing Store was founded 24 years ago by Doug Chapman, who now heads up digital agency Amnesia Razorfish. He left TMS three years ago, at which point the agency claimed 800 employees in 12 offices across five continents. It was bought by the HAVI Group in 1998.
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The Marketing Store
Wow. That was kept quiet.
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Ted Perlman, the founder of HAVI went into business with Ray Kroc of McDonalds in 1974. It is said that the word HAVI is derived from the first two letters of each the respective gentlemen’s wive’s names.
The HAVI Group went on to service McDonalds and Coca Cola for paper goods and integrated logistics, as well as the production of promotional merchandise.
In 1998 HAVI diversified their promotional arm with a reverse takeover of UK based international promotional marketing company, The Store Group. A later acquisition was Chapman and Lester, Sydney and Melbourne. The companies were then rebranded The Marketing Store Worldwide.
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Blimey. There must be a story in TMS ghosting from the Australian market?
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