-
Opinion
After Harold
The ‘Harold rumour’ rarely goes away.
Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.
This time, the rumour appears to have a great deal more substance. Read more »
Intelligent TV – the next big thing?
I was, I must confess, mistaken about last night’s Gruen Nation. Read more »
Masterchef: Homophobic? No. Racist? No. Ageist? Maybe
In this guest posting, Tactical TV’s Tony Richardson argues that Masterchef shows Australian TV audiences are ready for multiculturalism but not older faces
When the popularity of a TV show bumps the prime minister and the leader of the opposition to an earlier time slot, you know you have a phenomenon. Read more »
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane
So yesterday Fairfax launched its Sydney Morning Herald iPad app. The strategy – designed to shore up print – and the execution – already derided by users as a “glorifed PDF reader” – are both laughable.
If there were ever doubts that Fairfax is two companies pulling in different directions, then the handling of the iPad app dispels them. Read more »
Is a kettle boiling a good ad?
So would you watch a kettle boiling? The weekend magazines carriedied an unusual ad.It was a plain, unbranded address for the url Life is too short.com.au. Read more »
Guest post: Why Sensis believes in the cause
After Mumbrella criticised the Facebook campaign by Sensis to give socks to the homeless, we invited the brand to explain its thinking. In this guest posting, Sensis communications manager Danielle Horan explains the background to the idea
The debate about the intention behind the Sensis 1234 Warm Up campaign certainly unearthed a range of differing opinions. Read more »
Hungry Jack’s – something to sing about
I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
The big election question
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
Why this is NOT the Twitter election
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
Paging the fun police
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
Oh PETA
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
Sensis – social responsibility isn’t about patronising the needy about their socks
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Old Spice: Best use of social media yet?
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
If that’s how paywalls work then we’re utterly flipping screwed
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
Media Watch picks an odd target
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
The Mumbrella podcast – what do you think?
Below, you’ll see a link to the first Mumbrella podcast.
Now, to be quite honest, although I thoroughly enjoyed doing it and would hope to make it weekly, it will depend entirely on your reaction. So your feedback will be appreciated.
In this first episode, I chatted to Scott Rhodie of Zing PR and Jonathan Este of the Media, Entertainment & Arts Alliance. So this first conversation has something of a PR and journalism flavour to it.
(A few caveats: In the first few seconds, the sound levels are a tad wobbly, so apologies for the distortion. And this one is also quite long - more than we intended – so don’t feel guilty if you don’t make it through to the end.)
My thanks go to Scott and to Jonathan for being my first guinea pigs – and also to CBS Interactive for lending us their studio.
But please, take a listen and throw me some feedback. Do you want more? What would you change? What topics would you like us to cover?
August 21st, 2009 at 10:01 am
-
Follow Us
-
Email Newsletter
THE MUMBO REPORT
-
In today’s Mumbo Report from Studio 33:
- AWARD chairman Craig Davis on the importance of being a dysfunctional creative;
- Good Weekend columnist Mark Dapin on why Alan Jones is the most powerful person in Australian media.
-
Latest Jobs- Digital Account Director (Award Winning Agency) - Sydney
- Delivery Manager, Viva9 - Sydney / Darlinghurst
- Arts / Sub-editor - Time Out Sydney - Sydney
- SEM Campaign Manager - Sydney CBD
- Web Developer - front end - Sydney
- Sales Executive - online publishing - Balmain, Sydney
- Senior Account Director - Brand - Melbourne
- SALES EXECUTIVE - SYDNEY
- Emarketing Coordinator - Ultimo
- BDM - Carsguide - Sydney
Comments
21 Aug 09
11:01 am
Great podcast. Maybe a little to long…but not because of the content:)
I’d listen to more.
Good work Tim.
21 Aug 09
11:45 am
I have the audio loud and clear but no vision – I’m using a Mac – is that a problem?
21 Aug 09
12:00 pm
Peter – Thankfully for everyone listening we didn’t film the podcast – seriously you don’t want my ugly mug messing up your screen!
Scott
21 Aug 09
12:02 pm
Hey Tim – Love it, great to get contrasting views. For my taste (and attention span) it’s way to long… but that’s a sample size of one kid that suffers from ADOLSS (Attention Deficit, OH! LOOK SOMETHING SHINNY). A shorter punchier version with an index would be great. A short intro recorded after that explained what was coming would be good also.
Nice work – love the cast!
- DOWNtoBIS
http://www.YouTube.com/DOWNtoBIS
http://www.thebrandshop.com.au
21 Aug 09
12:05 pm
Interesting topics. I’d get rid of the cheesy intro music though, it doesn’t add much.
21 Aug 09
12:20 pm
Nice work. Really enjoyed the podcast. Good content and perspectives – like the news round-up format followed by more detailed discussion of specific issues.
Though I think 30 minutes would be ideal (especially for work listening).
Look forward to the next one!
21 Aug 09
12:22 pm
Loved it. Agree that its a bit long to manage at work without being distracted, but having said that the length made it feel comfortingly like a mid-afternoon BBC Radio 4 discussion for which you get bonus points.
21 Aug 09
1:12 pm
This podcast is definitely a good idea – there’s a real gap in the market since Radio National scrapped The Media Report.
From a tech perspective definitely needs a polish with some true radio values thrown in (stings, intros etc seamlessly integrated with the talking heads) and agree – keep it to around 30 mins (give or take 5 mins) as a perfect length for a car trip, train ride etc.
Have a look at these for inspiration:
http://www.guardian.co.uk/medi.....a-talk-usa
http://www.twit.tv/twit
21 Aug 09
2:03 pm
Well done but 5 minutes is the most you’ll get out of me. Ad Age is shorter but a bit too short I think. Good luck Tim, this is a great site.
21 Aug 09
3:05 pm
Good idea. Perhaps a shorter piece focussed on the 2 or three topics that have generated the most comment in the previous few days or week?
21 Aug 09
3:17 pm
Good stuff guys. Keep it up.
21 Aug 09
3:30 pm
Where’s the video?
21 Aug 09
3:40 pm
Can we access via iTunes?
21 Aug 09
3:52 pm
Great podcast. Love the funny accents you did for it.
21 Aug 09
4:20 pm
Nice work.
21 Aug 09
6:08 pm
Great idea, bit too long to keep me hanging on after 5 mins. Pity I couldn’t see the visuals. That would’ve kept me engaged for a longer period. All the best.
21 Aug 09
10:30 pm
good initiative tim
i’d cover the 3-5 main topics of note for the week, alternate guests for each according to which is most relevant, and keep it short and sharp – 10-15 mins max.
22 Aug 09
10:48 am
Nice work Tim, I enjoy learning/hearing from people who offer actual insight rather than subject commentators regurgitating what’s out there for all to read. I particularly liked the way you to stopped @ScottRhodie talking about his mother’s potty mouth! From an audience perspective, not everyone gets time to read the media & marketing pages on the Monday (guilty), so some more generic issues – although less topical and probably flys in the face of the podcase – might add a little something for everyone. Liked it though, James
22 Aug 09
6:30 pm
Love it! Really interesting, keep it up!
Wee bit long. Index so you can flick through or listen in chapters would be awesome.
23 Aug 09
5:26 pm
Good stuff – hopefully future ones going onto iTunes so we can listen on the iPod?
24 Aug 09
5:08 pm
What’s the jazz-style intro tune?
26 Aug 09
3:24 pm
agree with the other comments, great to have this in pod cast but would be great to get a free subscription to it via itunes to listen to it on my iphone. would be even better if it could be developed into a Vodcast.