The secret of successful pitches and engaging youth audiences under discussion at branded entertainment festival
Brands including Foxtel, Google and Jack Daniels, will join a video blogger named by YouTube as among the 16 most up and coming talents globally to discuss strategies for connecting with audiences at this month’s Festival of Branded Entertainment.
The session – Divergent Distribution, Finding Your Audience – will focus on strategies for brands to ensure that once they’ve created their content it actually gets seen.
Amongst the panellists is YouTube content creator Louna Maroun whose diverse content includes commentary, music and makeup tutorials. In May the official YouTube Blog named her as one of its Next 16 Vloggers. She also creates brand funded content.
- Andrew Mulready – head of advertising sales and strategic integration – Foxtel
- Olly Grundy – industry manager media sales – Google
- Tim Cooper – strategy and operations director – Boom
- Louna Maroun – YouTube content creator (one of 16 of Youtube’s nominated “Next Vloggers”)
- Natalie Accari – senior brand manager – Jack Daniels
Accari will present a case study from Jack Daniels on reaching youth audiences at musical festivals.
An example of brand funded content created by Louna Maroun:
can anyone name any highly successful female vloggers who aren’t young and cute/sexy etc?
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@Nell No different to television or any other visual platform?
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Bloggers are successful because they don’t really care what people think about them, they focus on what they love, and attract people who love those same things.
Brands do care what people think, they need to be careful, they’re wrapped up in red tape, and they’re often too afraid to be “too targeted” at risk of alienating a different demo.
Do what you believe in, and you will attract others who believe the same thing. That is how to engage with people. It happens every day in your life, it’s not rocket science 🙂
@Nell, I agree with your observation in general, however they’re generally just the ones that end up in ‘the real media’. There are tonnes of (v)bloggers with huge followings, i came across two blokes who do photoshop tutorials and commentary through playing games. They have near 50,000 subscribers on YouTube, an amount that any brand would dream of!
Why do they have so much? Because they do what they believe in and attract others who believe in the same thing.
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I don’t mean to be ridiculous so please correct me… reading the line up of presenters…
Head of Ad sales Foxtel… charging people and advertisers for your shows… this must stop.
Media Sales Google… that must be hard for the worlds leading search company???
Boom?
You tube content creator… isn’t the slogan “broadcast yourself”?
and…
A case study on how to “Reach” youth audiences at festival with Whisky- how challenging.
Where are the next digital champions?? Enough puffery thanks.
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Thanks for the comment CaptainShiraz. We’ve bought together a panel we think have interesting stories, case studies and experience to share – specifically about brand funded entertainment – that we believe the audience will find valuable.
Who do you suggest we should be hearing from?
Cheers,
Cathie – Mumbrella & Encore