The Shire ends with a fizzle

Ten’s ‘dramality’ The Shire finished its series on Monday night with less than a quarter of a million viewers.

The reality show, produced by Shine, featured a group of twenty-somethings in Cronulla and The Sutherland Shire, and was based on series such The Only Way Is Essex and Jersey Shore.

The show’s final episode, which aired at 9.40pm, rated 237,000 total viewers and placed 44th for the evening according to overnight metro ratings from OzTam.

The show did better in the key advertising demographics placing 24th in 16-39, 27th in 18-49 and 34th in 25-54. But it was still well down on its debut when it rated 941,000 and won its time slot in key advertising demographics.

Last night’s most watched show was Seven’s The X Factor which rated 1.384m. The singing competition also took the top spot in 18-49 and 25-54 but in 16-39 it placed fourth behind Nine’s strong showing of Big Brother and Underbelly: Badness.


Monday’s top 15 shows: 
1. The X Factor – Seven 1.384m
2. Seven News – Seven 1.283m
3. Nine News – Nine 1.242m
4. ABC News – ABC 1.197m
5. A Current Affair – Nine 1.105m
6. Underbelly: Badness – Nine 1.033m
7. Today Tonight – Seven 1.027m
8. Big Brother – Live Nominations – Nine 1.023m
9. Australian Story – ABC 1.020m
10. Big Brother – Nine 0.987m
11. Home and Away – Seven 0.971m
12. 7:30 – ABC 0.917m
13. Four Corners – ABC 0.902m
14. Media Watch – ABC 0.787m
15. Ten News – Ten 0.758m

Network Nightly Shares:

  • Seven: 21.8%
  • Nine: 20.3%
  • ABC1: 17.3%
  • Ten: 10.4%
  • 7TWO: 5.8%
  • SBS1: 4.0%
  • GO!: 3.9%
  • Gem: 3.1%
  • 7mate: 2.9%
  • One: 2.8%
  • ABC2: 2.7%
  • Eleven: 2.7%
  • ABC News 24: 1.0%
  • ABC3: 0.8%
  • SBS2: 0.6%

Seven won the night with a 21.8% share closely followed by Nine on 20.%. ABC1 was third with 17.3% while Ten was well behind on 10.4%.


  1. Dan
    11 Sep 12
    12:25 pm

  2. What a shit show brah

  3. Accountability
    11 Sep 12
    12:28 pm

  4. A huge flop…who should be held accountable for these investments.

    The Shire, YTT, Lara Bingle, Don’t Tell the Bride and of course I Will Survive are a legacy of a failed youthful strategy. No wonder Ten has delayed (pushed) Reef Doctors and others back indefinitely.

    Gee, didn’t see that coming :/

  5. Dante
    11 Sep 12
    12:58 pm

  6. Wow, I can’t understand how such an amazing show had such small numbers…

  7. Vince
    11 Sep 12
    1:17 pm

  8. Dante, unless that’s sarcasm, the fact you believe it was an amazing show explains why you can’t comprehend its small numbers.

  9. BD
    11 Sep 12
    1:31 pm

  10. It seems just like yesterday (but I guess it was a year ago) that people were raving about Ten’s 2012 strategy. Next programming move? “All Bolt all the time”?

  11. terry salad
    11 Sep 12
    4:52 pm

  12. I’d like to see a cop/hospital drama or reality cooking /house/garden renovation show ? just a thought TV programmers…..get your finger on the pulse !

  13. Jen
    12 Sep 12
    4:21 pm

  14. The Shire was a very good show, and since being put back to the late night timeslot has continued to grow week-on-week. It’s the only show to do this on Ten in the last month.

  15. Cri
    13 Sep 12
    10:06 am

  16. I hate to say it Accountability but Being Lara Bingle had good ratings. The only time viewership dropped was during the Olympics.