Comments on: The Starcom Translator

By: Bill Smyth

Bill Smyth — Sat, 04 Apr 2009 12:21:32 +0000

If you want more to poke fun at, do a Google search for any press releases by Bruce Gow.

By: James

James — Wed, 01 Apr 2009 05:48:25 +0000

Tim, more brilliance. thank you.
On a serious note why would an Agency even try and talk rubbish and sound all new age, when…..it’s crap at the basics.
Would just seem to reinforce it’s trying to be something that it hasn’t got a hope in hell’s chance of becoming.
The press release is clearly a symptom of a deeper issue…
Ouch..

By: Sally Urquhart

Sally Urquhart — Wed, 01 Apr 2009 02:02:11 +0000

Ah, more laughs courtesy Mumbrella. Thanks again! Hail the end of marketing speak please. I work with SMEs plus big guys occasionally and would have 0 clients if I tried using that ridiculous language with any of them. Highly intelligent people use and prefer plain English any day of the week. Enough!

By: Nicola Rutzou

Nicola Rutzou — Wed, 01 Apr 2009 00:28:17 +0000

I seriously hope that this was not written by a PR person because if it was they should seriously consider a new job – maybe a university professor!
I found it so painful to read that I didn’t get through it all.

By: Gabriel Wong

Gabriel Wong — Wed, 01 Apr 2009 00:04:11 +0000

I love your approach of paying tribute to the crap that PRs sometimes generate. You should run a masterclass with the PRIA!

By: Simon Sharwood

Simon Sharwood — Tue, 31 Mar 2009 03:02:30 +0000

And they’ll wonder why they get SFA coverage, and the little they get is less than glowing …

By: Mr Corbett

Mr Corbett — Tue, 31 Mar 2009 02:43:23 +0000

Shit isn’t it.

Just for you Kate.

By: Anonymous

Anonymous — Mon, 30 Mar 2009 11:20:37 +0000

I’m amused that Google ads at the bottom of this page served me a Starcom-related ad. Not the context Starcom’d want, I’m thinking.

By: Anonymous

Anonymous — Mon, 30 Mar 2009 11:19:09 +0000

Please, please, please – anyone got any other releases we can have fun with?

By: Boyo

Boyo — Mon, 30 Mar 2009 11:11:00 +0000

Well done to John Sintras for coming back in on this one and taking it on the chin. How about reissuing it in English, just to show you can?

By: GRant

GRant — Mon, 30 Mar 2009 09:52:47 +0000

Clearly Starcom have yet to come to understand journalists as humans.

By: Ashley Ringrose

Ashley Ringrose — Mon, 30 Mar 2009 09:26:21 +0000

hahah

By: Adam

Adam — Mon, 30 Mar 2009 06:32:04 +0000

Pony Tail Wanker wouldn’t fit on my business card.

Adam Ferrier
Consumer Psychologist B Arts (psych), B Comm, PG Dip Psych, M Psych, MAPS
State Under 12 Chess Champion, Western Australia

By: John Sintras

John Sintras — Mon, 30 Mar 2009 06:26:28 +0000

Thanks Tim. Point taken, we’ve also enjoyed the laugh at our own expense. That said, they are seriously talented people and we’re proud to have them on board.

By: Kate Richardson

Kate Richardson — Mon, 30 Mar 2009 06:25:02 +0000

We all now live in fear of being caught out in a mumbrella posting.

But this release is just plain undignified. It’s utterly deserving of some amusing interpretations.

Simple language is now an artform.