The Voice drops on its return while 1.073m watch Belle Gibson’s 60 Minutes interview
The return of Nine’s singing contest The Voice last night averaged 1.557m metro viewers, with 1.073m tuning in for 60 Minutes’s confrontational interview with disgraced wellness blogger Belle Gibson afterwards.
The opening of the fourth season of The Voice was down on the series launch in May last year when it won 2.155m metro viewers, and had it lowest launch to date. However, it was also in a more competitive schedule, up against both Ten’s Masterchef and Seven’s House Rules.
Last year’s The Voice finale saw 1.6m metropolitan viewers tune in to see Anja Nissen take out the singing competition.
Following the finale’s disappointing results last year, Nine’s director of development and digital Adrian Swift, who now works for the ABC, promised Nine would “refresh” the format ahead of its 2015 return.
Last week saw cancer sufferers and their family urge Nine to ditch the planned interview with Belle Gibson, which saw Nine reportedly pay the blogger $45,000, arguing the interview was insensitive.
The Voice and 60 Minutes were the most-watched and second most-watched shows across the key advertising demographics (16-39, 18-49, 25-54).
The two shows handed Nine a winning audience share of 25.2 per cent, ahead of Seven’s share of 20.6 per cent. The ABC claimed third place with a share of 13 per cent, while Ten settled for a share of 12.9 per cent.
The success of The Voice cost Ten’s Masterchef 336,000 viewers, pulling in 879,000 viewers, down from last week’s 1.215m metro viewers. It was beaten by Seven’s House Rules which grabbed 1.019m metro viewers, up from last week’s audience of 971,000.
Seven’s Sunday Night was watched by 846,000 from 8.45pm while Ten’s CSI: Cyber, airing from 9pm, saw its audience slide to 429,000 after 531,000 metro viewers tuned in last week.
In time-shifted viewing, last week’s CSI: Cyber grabbed an extra 156,000 viewers to take its total audience of 688,000.
On the ABC, Grand Designs (7.40pm) pulled in 741,000 and Inspector George Gently (8.30pm) was watched by 829,000.
In the news battleground, Nine News was watched by 1.326m while Seven News had a metro audience of 1.184m.
Top 15 Shows:
1 THE VOICE -LAUNCH Network 9 1,557,000
2 NINE NEWS SUNDAY Network 9 1,326,000
3 SEVEN NEWS – SUN Network 7 1,184,000
4 60 MINUTES Network 9 1,073,000
5 HOUSE RULES-SUN Network 7 1,019,000
6 MASTERCHEF AUSTRALIA SUN Network TEN 879,000
7 SUNDAY NIGHT Network 7 846,000
8 INSPECTOR GEORGE GENTLY-EV Network ABC 829,000
9 ABC NEWS SUNDAY-EV Network ABC 796,000
10 GRAND DESIGNS-EV Network ABC 741,000
11 MODERN FAMILY EP 2 RPT Network TEN 465,000
12 SUNDAY AFTERNOON NRL LIVE Network 9 452,000
13 FAMILY FEUD SUNDAY Network TEN 441,000
14 SEVEN NEWS AT 5 Network 7 439,000
15 TEN EYEWITNESS NEWS SUN Network TEN 434,000
Audience Share:
Network 9 25.2%
Network 7 20.6%
Network ABC 13.0%
Network TEN 12.9%
Network 7mate 4.9%
Network SBS ONE 4.9%
Network ONE 3.5%
Network GO! 3.2%
Network 7TWO 2.9%
Network ELEVEN 2.3%
Network Gem 2.2%
Network ABC2 1.9%
Network ABC News 24 1.0%
Network SBS 2 0.9%
Network ABC3 0.5%
Network NITV 0.1%
Total Audience Share:
Network 9 TTL 30.7%
Network 7 TTL 28.4%
Network TEN TTL 18.7%
Network ABC TTL 16.4%
Network SBS TTL 5.8%
Data © OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Apart from the first series have never watched the Voice. all these reality shows are so boring after a while. novelty value has ran out. Masterchef has the same invention text. pressure test, you think they wont make it but end up making it etc
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What kills the Voice for me is the number of ad breaks. Too numerous and long compared with Masterchef. It’s overkill and makes the Voice unbearable to watch.
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