The world’s 15 best TV ads of 2011
This weekend, the Cannes Film Lions jury revealed its choice for the best TV ads of the last 12 months. There was one grand prix and 14 golds.
Here they all are:
Grand prix: Write The Future | Nike | Wieden + Kennedy Amsterdam
https://www.youtube.com/watch?v=dBZtHAVvslQ
The Entrance | Heineken | Wieden + Kennedy Amsterdam
https://www.youtube.com/watch?v=TLgetLmlggA
Slo Mo | Carlton Draught | Clemenger BBDO Melbourne
https://www.youtube.com/watch?v=DtCU43MteYY
Braids | H2OH! Drink |BBDO Argentina
https://www.youtube.com/watch?v=xdOoJjvr0GM
Premature Perspiration | Axe | Ponce Buenos Aries
Shoelace | Otrivin nasal spray | Saatchi & Saatchi Switzerland
After Hours Athlete | Puma | Droga 5 New York
http://youtu.be/CoxCF1xZ7Pk
Force | VW Passat | Deutsch LA
http://youtu.be/R55e-uHQna0
Born Of Fire | Chrysler | Wieden + Kennedy Portland
https://www.youtube.com/watch?v=T3guZ7dMAkc
Office | Mexican Insurance Institution Association | Ogilvy Mexico
https://www.youtube.com/watch?v=BKnhyhm3GdQ
See The Person | Scope | Leo Burnett Melbourne
http://youtu.be/8I550mx8QlI
Dead Island Trailer | Deep Silver | Deep Silver
Cage Cop | Skittles | BBDO Canada
https://www.youtube.com/watch?v=Oech5Rpom2g
Chrome Speed Tests | Chrome Browser | Google Creative Lab New York
Demo Slam: Chubby Bunny | Google Innovations | Google Creative Lab New York
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Most of them are gold but really – the perspiration one is lame and the disability band one is a fail in my books…the message at the end is a good one but it goes for two and a half minutes before we get it. Tell me who would sit through that much of a mediocre song without switching off/losing interest/getting bored?
Nike deserved to win and that Google Chrome one is brilliant – shows how super-slow motion can be harnessed originally
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Carlton Draft, then Darth Vader’s VW, then The Heineken Entrance (save for the annoying back-tune).
In that order; rest can take or leave and that’s my opinion and no-body else’s.
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Loooved the footy one and the darth vader boy.
some brilliant stuff done . . what?
These seemed more like shorts than ads though.
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@jean cave,
same with me – the Nike and the VW are the stand outs for me. I still laugh every time I see the VW ad.
All the other ads are good but I think in years to come if you looked at these again its only Nike and VW that would still stand out.
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I have to get back to work now!
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Anyone who thinks I (or anyone else with a regular life) has more than 30 seconds to devote to watching an advertisement is kidding themselves!
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slow mo? bar room drop kicks wiggling to bogan opera. yeah, that really made you want to buy carlton draught. hate that ad.
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I bloody welled watching the Dead Island ad…which means that it is the best ad here and that I need to fucking harden up. Ponce.
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Wow, some of these go for way too long. How many clients have enough cash to make srue these are actually seen?
The Force is the best one. Its the only one that made me laugh or stirred any type of emotion
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Seeing Wayne Rooney in a caravan, overweight and unemployed was hilarious.
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