The wrong sort of toys
Toys for boys, sure. Sex toys, perhaps. But toys for kids, on Zoo Weekly’s website – really? C’mon Kmart. Adjust your sights.
topics
Zoo Weekly
Toys for boys, sure. Sex toys, perhaps. But toys for kids, on Zoo Weekly’s website – really? C’mon Kmart. Adjust your sights.
Sign up to our free daily update to get the latest in media and marketing.
I want to know who found this in the Mumbrella staff and what were they doing looking at nudie lady pictures?
User ID not verified.
This is what you get when you advertise through a portal like ninemsn instead of through specifically planned channels!
User ID not verified.
Really? Advertising K-Mart toys isn’t aimed at the kiddie-winks, it’s aimed at the mums and – in this case – the dads.
They’re the ones who will hit the mid-year toy sale and layby everything for Christmas. And dare I say the demographic of Zoo fits that socio-economic demographic who may just do that? More appropriate here than, say, BRW or even K-Zone!
User ID not verified.
At least it wasn’t the other way around!
User ID not verified.
@Kimota agreed. However – do K-mart want to be associated with Zoo? Poor ad placement on their part I say.
User ID not verified.
I suspect its a performance network buy, so K-mart like almost everyone else, are probably prepared to take cost efficient clicks from anywhere. so channel planning, demographics and targeting go out the window at the expense of CPCs
User ID not verified.
isn’t this the “magic” of behavioral targeting?
User ID not verified.
Tradies buy toys for their kids too? *shrug*
Last week we weren’t taking offense at two gay men hugging, now we’re criticizing girls in bikinis? I’m confused.
User ID not verified.
Kimota – I think the last thing KMart wants to do while Dad’s looking at soft porn is to remind them of their kids…
User ID not verified.
Ha… @Adam Paull
Those kids started with a twitch in the jeans at some point, you know…
User ID not verified.
I would say that lady was wearing underwear actually. The kitchen must be hot!
Most kids would be looking at the yum chicken/turkey methinks.
User ID not verified.
The other ad is for avon.com.au, both of these are CPC/CPA (or cost-per-read for the KMart/Catalogue Central network ad in question) placements.
Look as if Dr Mumbo’s been cookie-tagged as quite the “motherly” behavioural type!
User ID not verified.
@tom spot on, this wasn’t ad placement at all, but advertising specifically tailored for the user of that pc based of their browsing history.
The fact it appeared during their other favorite pastime and they could pass it off as research/work wasn’t luck
User ID not verified.
What’s wrong with this… Are you saying guys who like Zoo don’t have kids?
User ID not verified.