The X Factor sees off Australia’s Got Talent
Nine’s decision to put Australia’s Got Talent head-to-head with the X Factor appears not to have paid off, with the launch show only just pulling in 1m metro viewers. Meanwhile The X Factor did about 30 per cent better.
According to preliminary overnight figures from OzTAM, AGT – fronted by Kyle Sandilands, Timomatic, Dawn French and Geri Halliwell – rated 1.044m, sixth for the night. The X Factor – featuring Ronan Keating, Dannii Minogue and Redfoo – rated 1.314m and was third.
In the key advertising demographic of 25-54, The X Factor was number one for the night, while Australia’s Got Talent was down in sixth.
In a further disappointment, Underbelly: Squizzy, which is likely to be the last in the franchise, rated 772,000 for Nine.
The live debate between Tony Abbott and Kevin Rudd was the most watched event of the night, albeit with viewing split across a number of channels. It rated 708,000 on ABC1; 198,000 on ABC News 24; 233,000 on Nine’s Gem (it wasn’t shown on the channel in Perth because of the cricket); 228,000 on 7Two. At the time of posting ratings for the debate on Sky News were unclear, although a show coded as Sky National news rated a national audience of 107,000.
The most watched TV program of the night was Seven News with 1.354m viewers, followed by Nine News on 1.347m.
Ten’s Masterchef rated 699,000, 13th for the night and eighth in 25-54.
In the cricket, the first session of the third day of the fourth Ashes test rated 504,000 for Gem and a further 272,000 for Fox Sports 2.
Seven had a 22.7 share for the night, followed by Nine on 19.4 per cent. ABC1 had a 12.1 per cent share, followed by Ten on 10.2 per cent and Gem on 9 per cent.
SBS1 had one of its worst showings of the year with a 2.6 per cent share, also beaten by 7Two, 7mate, Go and One.
More follows later
Wrong way around actually, Nine scheduled AGT first, Seven countered a few weeks ago when they found out.
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Seems pretty fair to me Mark, Nine made sure they burried AGT with The Voice then snapped it up for themselves when it was cancelled. Karma is a bitch.
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“UnderBelly – Squizzy” will not be the last of the franchise. Surely you knew that the next is in production in Melbourne. Please tell me you knew that.
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It’s simple – Kyle Sandilands is a turn-off for viewers. Sandilands has an ick factor as opposed to the X factor.
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Hi Annie,
You may be thinking of Fat Tony & Co.
My understanding is that it will not be badged as part of the Underbelly franchise because it would no longer qualify for taxpayer support.
Certainly that’s what has been widely reported, as recently as today: http://www.couriermail.com.au/.....6695495558
Cheers,
Tim – Mumbrella
Tim. You are correct. I thank you.
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X Factor rules. Clearly the show has a loyal following. Nine seems to have failed with BB and now AGT. Good move by seven to put it on the most coveted time slot 6.30 on Sunday night. Winning!!
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Channel 9, Should’ve put The Voice 2nd then AGT First
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Agree. That Kyle is a turnoff and people just switched away when they see him.
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It perplexes me why Nine bothered to hire fat miserable Kyle??? And why did they bother to try and get Mel B in the first place. Great to have Geri on TV. I’m so sick of TV networks recycling the same old faces, cue Kyle. Fresh blood needed.
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Level of talent is questionable.
But X is a much slicker show than AGT.
However, Geri is out-MILFing Dannii at the moment.
Seriously out-MILFing.
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