Comments on: The Yaris social media chase – One Green Bean and The Population take early lead with Hothouse catching fast; Saatchi & Saatchi in neutral, Iris non-starter

By: One Green Bean’s breast impression of playing the bongos - mUmBRELLA

One Green Bean’s breast impression of playing the bongos - mUmBRELLA — Mon, 30 Nov 2009 07:42:56 +0000

[...] the agency had launched a few social media initiatives recently, and it was looking to find something “preoccupied purely with the punter’s [...]

By: Rog

Rog — Wed, 25 Nov 2009 03:09:39 +0000

Look how’s turned up on the Aquabump e-newsletter today? http://www.aquabumps.com/2009/.....olf-yaris/

By: Yarisless

Yarisless — Mon, 23 Nov 2009 05:47:46 +0000

I had a ride with the Wolfman. No discussion around the Yaris whatsover. Mainly the agency shotgun talking to friends on his mobile phone and telling me about his other campaigns….

By: Pinky

Pinky — Wed, 18 Nov 2009 07:52:12 +0000

Can we go back to basics – where is the ”big idea” in any of these campaigns. OK so it’s not that there aren’t any, it’s just that there not energising or engaging. Would you be proud to put any of these out there? Stand in front of your piers or friends and say this is pot notch marketing?
Couple of points to add:
1) Will people stop giving cars away. Yes they generate great numbers of people, but hey as mentioned before what’s that got to do with selling a car. I’m never going to buy a Yaris in my life, but I’ll have a free one if I can get one. Maybe some qualification required?
2) On this engagement point – so you engaged me, still not the right audience, even if you propose on one knee.
3) Carl Panczak – perfect sense: ”IMHO these campaigns are not social enough, they’re either viral video’s or competitions, but there’s not enough of a social hook to engage the audience properly.”
4) Simon Julian, on the money mate – ”Building engagement and conversation is what social media is all about – I’m not seeing that here”
5) What next for these campaigns outside their chosen environment, social media enables discussion, debate and dissemination of information, comes back to the ideas being strong enough. There is also the lack of integration with any other comms channels, however all of the above is not really the issue I think here, this is:
7) Budget, Toyota need to grow up. Yes this is a pitch, but do they really think that any of these where done for $15k. Get them to the marketing funny farm, because they’re clearly having the last laugh by getting masses of free agency time. The clear lack of respect for agencies worth is just not there.
The point – I think all have done the best they can with what they’ve got, Toyota should ashamed and grow up and develop a proper, respectful pitch process. Pathetic.

By: Social media, big agency style: ‘You could enter a picture of your cat playing in his kitty litter and win 7 grand’ - mUmBRELLA

Tue, 17 Nov 2009 07:26:24 +0000

[...] Regular readers will by now be more than familiar with the great Toyota Yaris social media live pitch. [...]

By: Collective Conversation » Creative Licence » Blog Archive » Ready, Fire, Aim for Yaris

Tue, 17 Nov 2009 00:46:01 +0000

[...] has an excellent post, with links to all the campaigns if you want to go [...]

By: Toyota goes hip-hop with social media | Furlong PR

Toyota goes hip-hop with social media | Furlong PR — Mon, 16 Nov 2009 09:45:54 +0000

[...] last entry to the actual live competition (as opposed to Thursdays spoof) to win Toyota Australia’s social media business for their [...]

By: Tim Nicholas

Tim Nicholas — Fri, 13 Nov 2009 04:49:25 +0000

I would have aligned the campaign to test drives of the Yaris.

The trouble with most social media ‘campaigns’ is they don’t get it – it’s still all about SELLING! Doh.

By: Tim Nicholas

Tim Nicholas — Fri, 13 Nov 2009 04:48:32 +0000

I would aligned the whole campaign to test drives of the Yaris.

The trouble with most social media ‘campaigns’ is they don’t get it – it’s still all about SELLING! Doh.

By: sven

sven — Fri, 13 Nov 2009 03:24:41 +0000

cracks me up to read ungraduate indignation about confusion between PR and social media. when will you marketing newbies get it – use of social media is a basic consumer PR activity.

By: Iris hits up hip-hop star Snob Scrilla for Toyota social media pitch - mUmBRELLA

Iris hits up hip-hop star Snob Scrilla for Toyota social media pitch - mUmBRELLA — Fri, 13 Nov 2009 02:28:48 +0000

[...] It is the last entry to Toyota’s social media experiment, which has seen the car company give five agencies $15,000 to create a campaign as part of a live pitch process. [...]

By: Toyota Yaris social media advocates quake in their boots | Furlong PR

Toyota Yaris social media advocates quake in their boots | Furlong PR — Thu, 12 Nov 2009 09:01:49 +0000

[...] expertly lampooned, the advocates quaking as they fear the wrath of the old guard, referencing the Toyota Yaris Australia pitch where five agencies have been given $15,000 each to show what they can do with social [...]

By: mumbrella

mumbrella — Thu, 12 Nov 2009 07:12:56 +0000

Hi legend,

Iris haven’t shared yet, although there’s something in the works that may be theirs. All tip-offs welcome!

Cheers,

Tim

By: legend

legend — Thu, 12 Nov 2009 07:05:45 +0000

what about iris?

By: Marc Loveridge

Marc Loveridge — Wed, 11 Nov 2009 23:00:39 +0000

There’s already plenty of great content/conversations happening about the Yaris. Just need to find a way to bring attention to it. Listen, Talk, Energise, Embrace. Here was our little effort http://www.toyotayarisisyournewbicycle.com