The year in publishing: When a surfer punched a shark, Belle Gibson was exposed, Bronwyn took a chopper ride and Turnbull ascended

As 2015 winds down, Mumbrella asked newspaper and magazine editors to reflect on the big stories for their publications, and to predict what’s next.Will 2016 be the year of twitter’s demise? Will print have a resurgence? And was the Four Corners greyhound expose the best journalism of the year?

Former Courier Mail editor Chris Dore (newly installed as Daily Telegraph editor)

Best story of 2015:

Unquestionably the most extraordinary story out of Queensland in 2015 was the unexpected downfall of the Newman Government and the accidental election of Annastacia Palaszczuk as Premier three years after Labor was turfed from office and left with a handful of MPs in parliament. Queenslanders were so unimpressed with the old Premier, they were prepared to elect a party that had no expectation of winning, and therefore was, and in many respects still is, in no way prepared to govern effectively.

Most impactful story of 2015:

State politics is the story that keeps on giving in Queensland. Within a month of coming to power, the minority government faced defeat when The Courier-Mail revealed one new MP was accused of domestic violence, and later we exposed the same MP for sending explicit text messages. A few months later, the state’s police minister was sacked after a series of stories from The Courier-Mail’s political team exposing her unsuitability for ministerial office.

As an editor, what story are you most proud of?

Your own publication aside, what was the best story of the year?

What’s been the biggest industry change this year?

 What’s your prediction for the industry next year?

News.com.au editor Daniel Sankey

Best story of 2015:

Can’t go past Mick Fanning. Seriously, is there a better advertisement for Australia than our world champion surfer who not only escaped a shark attack unscathed, but managed to land a right hook on the deadly predator for good measure? He then followed up this amazing moment of Aussie masculinity with an image that brought tears to the eyes of even the most hardened souls.

You’re a bloody legend, Mick.

Most impactful story of 2015:

As Australia came to grips with the news of the Paris Attacks in November, a passionate opinion piece by our national political correspondent, Malcolm Farr perfectly encapsulated the mood of our readers. Headlined “The worst thing we could do is blame the Australian Muslim community“, Mal called on Australians to avoid “a backlash, largely driven by confusion and anxiety, against the 480,000 Australians of the Muslim faith”. It was heavily shared on social media and it was our most-clicked on story on the Paris Attacks, outside of news.com.au rolling live coverage.

As an editor, what story are you most proud of?

I’m a sucker for a happy ending, so … As Category 5 Cyclone Pam zeroed in on Vanuatu in March, 18-year-old Australian Zoe Marshall sent her parents a text message to tell them she was safe on the island of Pentacost. That was the last thing her parents heard from her for five days. A series of stories by news.com.au senior journalist Liz Burke forced Australia’s Department of Foreign Affairs and Trade into action to assist Zoe’s parents with efforts to locate her. She was found safe and sound and reunited with her family a week later.

Your own publication aside, what was the best story of the year?

Caro Meldrum-Hanna, Sam Clark and Max Murch were deserved winners of this year’s Gold Walkley for their investigation into the greyhound industry’s abhorrent practice of live baiting.

What’s been the biggest industry change this year?

Off platform publishing. Publishers’ content is now being put in front of more eyeballs than ever before, with Snapchat and Apple News joining established social brands such as Facebook and Twitter as distribution channels for journalists’ work.

If there’s one thing I’ve learnt in 10 years editing digital news sites, it’s that there’s little point making predictions. Change will be driven by the consumer and technology – the news brands that embrace that change and listen to their audience will be the ones to survive and thrive.

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The Australian Women’s Weekly editor Helen McCabe

Best cover of the year:

My favourite cover this year was this one of Tara Brown. I just love the attitude and I admire her. I also like the green which magazine experts know is not the always the bestselling colour but I think it gives the cover a freshness as a result.

 Best story of 2015:

This is tough but our interview with Belle Gibson was probably the story of the year for us and it won Clair Weaver a Publish Award. We also tracked down her mother which was the follow up and just as hard to produce.

As an editor, what story or cover are you most proud of?

Caroline Overington’s interview with Oprah. We have tried for years to sit down with her and this interview is incredible. It was all about the baby she gave birth to at 14 after being raped. The baby died and she never named him. In her Melbourne show she talked about it. I am also proud of securing the first interview with Peta Credlin after the defeat of Tony Abbott by Malcolm Turnbull. It was not a magazine story but it was a coup to have her speak first at an event hosted by AWW.

What’s been the biggest industry change this year?

What hasn’t changed! It’s been a massive year for everyone.

 What’s your prediction for the industry next year?

More niche and custom publications launched. Branded content will continue to grow and we will talk more about native content and what that means across multiple platforms.

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Herald Sun editor Damon Johnston 

Best story of 2015:

I should say Malcolm Turnbull rolling Tony Abbott. It was dramatic and unfolded late, and fell perfectly for the next day’s late editions. But in reality that’s probably the most important story of the year. 2015’s best story goes to Michelle Payne; the first female jockey to win the Melbourne Cup, is the clear winner!

Most impactful story of 2015:

The Herald Sun’s Choppergate. Exposing Bronwyn Bishop’s $5000 helicopter ride brought down the Liberal Speaker, rocked PM Tony Abbott and sparked a national outrage about a culture of entitlement among our federal politicians.

As an editor, what story are you most proud of?

The Herald Sun’s ongoing commitment to covering family violence. Our Take A Stand campaign is now in its third year, and has helped lead the national discussion around this difficult topic which is now front and centre in the office of the prime minister to everyday workplaces and lounge rooms across the country.

Four Corners’ expose on greyhound racing.

What’s been the biggest industry change this year?

The continuing emergence of the mobile phone as a platform for delivering news in all its shapes and sizes to readers.

What’s your prediction for the industry next year?

Continued growth in the number of readers willing to pay for quality digital news and content on digital platforms.

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Kerrie McCallum – Delicious editor-in-chief and editorial director of Sunday Style 

Best cover of the year:

For delicious, it’s our July 2015 cover. This was our 150th issue, so it was a big milestone for the brand and to celebrate we created multiple textural layers for a cover image. We started with a soft matte base, used a spot UV gloss over a white celebration cake (it was dairy free of course!), then used silver foil confetti to rain down from a silver masthead. Foil really stands out better when it doesn’t have a UV gloss, so it shimmered, and the cover really felt like you wanted to pick it up from the newsstand and touch it! Which a lot of people did.

For Sunday Style, our biggest response came from the cover we shot of Bindi Irwin, which showed her in a way she had never been seen before, and how she had transformed into a young woman on the cusp of adulthood. It was sophisticated but age-appropriate.

Best story of 2015:

For delicious, it was the launch of delicious.com.au in November. The traffic has exceeded our expectations and forced us to reset our goals. The loyalty of our social audience has driven traffic in a way we didn’t expect and are yet to fully harness. I have high expectations for 2016 as a result! Delicious also secured a lot of impressive new contributors in 2015 (Colin Fassnidge, Shannon Bennett, Anthony Puharich to name a few) and this has made for great ongoing stories for us.

For Sunday Style, every week we break stories. It’s an ongoing challenge however we continue to secure exclusives that I feel proud of, such as Sonia Kruger shot for the first time with her daughter Maggie for mother’s day, Geoff Huegill talking for the first time about his cocaine bust, and Karl Stefanovic styled by GQ for our men’s special cover.

As an editor, what story or cover are you most proud of?

For delicious, it’s the annual Produce Awards and the related August cover. The Produce Awards celebrates the best of Australian fare, and the people who make it/create it, and the chefs and foodies that worship it. It’s a unique event, at the heart of what we do, and it’s the culmination of a 12-month editorial campaign. This year, we celebrated 10 years of the awards, and secured the first event at the new Bennelong with chef Peter Gilmore paying homage to the finalists with an incredible menu. The cover was a strawberry, ginger and honey pie in red, white and blue, using the finalist Wellington Apiary’s honey. Gorgeous!

For Sunday Style, it would probably be the Gemma Ward cover. This was her first shoot globally after many years out of the limelight, and it was a difficult, sensitive shoot for numerous reasons. We ended up with a really stunning, memorable cover and shoot. I’m proud of my team for that.

Caitlyn Jenner on the cover of Vanity Fair.

What’s been the biggest industry change this year?

Increasingly, the restrictions placed on journalists (i.e. the demand of celebrities, bloggers and their agents on the press have become unrealistic and unreasonable and at times laughable and outrageous; and the quality of responses, and hence content, has decreased). Refusing to answer questions or believing you are above an interview is counter-productive for all parties, and I think this is something that we need to collectively take a stand against. Stories need to be credible, interesting, and real for the brand’s audience. Otherwise its not a story or interesting content.

What’s your prediction for the industry next year?

Social media editors will be a critical role for every editorial team. This is the most fluid, interesting area – for everything from content, audience growth and monetisation, not to mention how important it is for driving traffic and strategy for our sites.

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The Age editor-in-chief Andrew Holden

Best story of 2015:

7-Eleven wage scandal, by Adele Ferguson and Sarah Danckert.

Most impactful story of 2015:

Malcolm Turnbull deposes Tony Abbott.

As an editor, what story are you most proud of?

Exposing Mafia connections with politics and business, by Nick McKenzie – courageous, meticulous.

Your own publication aside, best story of the year:

All media contributed to significant progress in dealing with domestic violence.

What’s been the biggest industry change this year?

Long overdue agreement that the ownership laws are irrelevant in the digital age.

What’s your prediction for the industry next year?

When the music stops, who will be sitting with whom? Mergers or joint-ventures are inevitable.

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Elle Australia editor-in-chief Justine Cullen

Best cover of the year:

To me, the best cover talent is relevant, topical, inspiring and surprising, so my favourite cover was the one of Mick Fanning and Jess Hart (Mick is all of those things with abs – bonus). Plus, it was such a coup to get him at that time and such challenging cover to get to print that I need to love it the most because the process drained the life out of me.

Best story of 2015:

Our ‘We Are Women’ story in October featured Australians aged from one month to 100 years and was a beautiful way to tell the story of what it looks like to be a woman right here and now, who we are, what our challenges are, and what we dream of. It was especially thrilling (and somewhat terrifying) to be able to pair that with the mirror cover that let our readers be the stars of the issue – a perfect example of when the cover truly reflects the content and brand message of the issue and the stuff editors’ dreams are made of.

As an editor, what story or cover are you most proud of?

The Nicole Trunfio cover featuring her breastfeeding baby Zion won Cover of the Year, which of course I’m very proud of, but I’m mostly proud of how much attention that brought worldwide to the issues around women breastfeeding in public. I can’t think of an Australian magazine cover that has ever had so much press around the world or created so much positive conversation.

What’s been the biggest industry change this year?

There were so many digital launches this year that our competitive set has completely transformed. I’m extremely proud that despite this, the Elle website is doing better than ever in both traffic and revenue, proving that trusted brands and editorial authority still matter.

 What’s your prediction for the industry next year?

As native becomes more and more vital, magazine teams need to transform themselves into a kind of creative agency which requires a real mindset shift. No-one knows better than us how to create truly engaging content – we now just need to cement ourselves as the authority in being able to do that for other brands as well as our own.

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The Advertiser editor Sam Weir

Best story of 2015:

Michelle Payne’s Melbourne Cup win had it all – the whole nation watching history in the making, her brother Stevie’s priceless reaction, topped off with a well-aimed ‘get stuffed’ to her critics.

Most impactful story of 2015:

The discovery of the body of a little girl left in a suitcase on the side of a country road has had a deep impact on our audience. The total senselessness of young Khandalyce’s death became apparent as each detail emerged of she and her mother Karlie’s tragic tales.

As an editor, what story are you most proud of?

It’s a story no-one ever wanted to tell but there is a pride in how, following the stabbing death of Crows coach Phil Walsh, a group of players, a sporting club and a wider community came together to support each other and, importantly, his family.

Your own publication aside, what was the best story of the year?

Four Corners’ greyhound industry animal cruelty expose had all the elements of great investigative journalism.

What’s been the biggest industry change this year?

The rise and rise of mobile.

What’s your prediction for the industry next year?

Constant change and many more opportunities to take our journalism to even bigger audiences.

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Women’s Health acting editor Rachelle Mackintosh

Best cover of the year:

Marie Claire 20th birthday issue with personalised covers for subscribers. As a reader, that personal touch made me feel like a total rockstar (which is all any publisher could wish for!)

Best story of 2015:

Caitlyn Jenner’s transformation. Totally riveting!

As an editor, what story or cover are you most proud of?

I’m proud of every single one of our covers for different reasons, but my favourite is WH September, featuring Pia Miller. Everything about it just came together effortlessly – from the shoot to the cross-promotion with Seven – and the resulting image is strong, bold and surprising (just like the WH brand).

What’s been the biggest industry change this year?

The shift to thinking of magazines as multi-platform brands, rather than as standalone print offerings with secondary revenue streams has been the most exciting one. It means we are free to think well beyond the page and to innovate new ways to drive content.

 What’s your prediction for the industry next year?

As the consumer continues to drive demand for portable, customisable content across a range of platforms, magazines will continue to extend and consolidate their brand footprints into new territories. It’s an invigorating time to be in publishing!

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Ninemsn editor-in-chief Hal Crawford

Best story/most impactful story of 2015:

In macro terms, the forced migration of hundreds of thousands of people out of Syria and into Europe has to be the biggest story of the year. In terms of a single event, the massacre in Paris. By the numbers, the biggest stories for ninemsn (audience size 4.5 million people) were the executions of Andrew Chan and Myuran Sukumaran in Indonesia and Malcolm Turnbull rolling Tony Abbott for the nation’s top job. The only slightly odd story in my top list is the Pluto flyby, which demonstrated to the world at large that true discoveries are still out there waiting to be made.

As an editor, what story are you most proud of?

I love the work of ninemsn Honey, Coach, Pickle, The Fix, 9News, Wide World of Sports, not to mention our little experiments 9 Stories and Australian Vintage. I am not going to pick a favourite. Besides, you’re always tempted to choose something worthy (‘Ice Bucket Challenge helping Aussie researcher find Motor Neurone Disease cure‘, 9 Stories, July 23) over something that really nails it for the audience (‘Bloating 101: Why your stomach swells up and how to get rid of it’, Ninemsn Coach, 11 December).

Your own publication aside, what was the best story of the year?

The piece I liked best was Stan Grant’s opinion column in the Guardian, ‘I can tell you how Adam Goodes feels.’

What’s been the biggest industry change this year?

After about a decade and a half of false alarms, mobile traffic for big mainstream publishers is surpassing other device types. Even though it was expected, it’s a big change.

 What’s your prediction for the industry next year?

Most digital publishers have desperately wanted video traffic for a long time, but generally been unable to deliver. It’s not a medium that works for every publisher, audience, or content vertical. People thought ‘If I publish video, they will come’, but by and large this hasn’t worked. I expect this to be widely understood next year, with ‘video non-natives’ either giving up on video or changing significantly in order to deliver.

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Who editor Shane Sutton

Best cover of the year:

Vanity Fair’s “Call me Caitlyn” cover was an incredible moment – planned in utmost secrecy and revealed with global impact. A proper ‘wow’ moment at a time when we sometimes feel like we’ve probably seen it all.

Best story of 2015:

In terms of a unique pop-culture moment, the Bruce/Caitlyn Jenner transition was compelling in that it was something gossiped about that was actually true, and once it became acknowledged in the public arena the journey moved at such incredible speed. It was also culturally important, bringing to light issues and challenges in the much wider transgender community and with it a new understanding.

As an editor, what story or cover are you most proud of?

This year it was bringing back Australia’s Most Intriguing People as a special issue. We managed to collaborate with and shoot a really diverse group of celebrities and newsmakers exclusively for the issue. From Aussies smashing it in Hollywood (Rebel Wilson and Chris Hemsworth, who we shot in Los Angeles) to PM Malcolm Turnbull and his wife – the fact they all worked with us speaks volumes about the integrity, trust and respect inherent in the Who brand.

What’s been the biggest industry change this year?

On one hand we lament that the lifespan of what is exclusive in the print world is diminished as newsworthy content is shared faster, across more platforms and by more people than ever before. And on the other hand we now also rate our success on our non-print platforms by that same shareability.  Talk about a complicated dynamic!

 What’s your prediction for the industry next year?

Brands will continue to grow their total audience across an ever-growing number of platforms. Also, in a world where we can now be flooded with the same information repeatedly – good quality, exclusive and unique content will be the ultimate driver.

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The Guardian editor Emily Wilson 

Best story of 2015:

One of our very best pieces this year here in Australia was a comment piece by Stan Grant, our new Indigenous affairs editor, on Adam Goodes. Stan went on to win a Walkley for the piece.

Most impactful story of 2015:

Arguably one of the most impactful stories of the year was the drowning of a Syrian toddler, Alan Kurdi. His awful death kicked off a massive debate and rush of reporting around Europe’s mounting refugee crisis, and an increased understanding here in Australia, I think, that refugees are not the problem of any one nation.

As an editor, what story are you most proud of?

Our special series on endometriosis – which was a massive global hit – particularly this first-person piece by my colleague Gabrielle Jackson.

Your own publication aside, what was the best story of the year?

Here in Australasia – the Australian authorities paying people smugglers.

What’s been the biggest industry change this year?

Adblockers!

 What’s your prediction for the industry next year?

I hate making predictions but it’s got to be at least partly all about those aforementioned adblockers and also developments such as Google AMP.

Vogue Australia editor-in-chief Edwina McCann

Best cover of the year:

Vogue Australia November 2015 issue with Taylor Swift and the golden ticket competition. Why Taylor Swift? For her fashion influences, musical talent and business aptitude. At only 25 – she has a story to tell, and that’s one of the main criteria when it comes to selecting who goes on the cover. Taylor has very much become an important fashion player as well as being a very talented musician. We really felt our readers would be interested in her and we could present her in a way that was very Vogue. When Taylor tweeted our cover to her 2.5 million followers, that was huge for us and a real boost in sales.

Best story of 2015:

Wonder Land written by deputy editor Sophie Tedmanson – the cover story for Vogue’s September 2015 issue. Nicole Kidman and Uluru come face to face in the Red Centre, where the star opens her heart to Vogue.

As an editor, what story or cover are you most proud of?

Cate Blanchett’s farewell to the Sydney Theatre Company and accompanying cover story Present Company, from our December 2015 issue. Blanchett gave us intimate access backstage during her final performances of The Present with the Sydney Theatre Company.

Your own publication aside, what was the best story of the year?

GQ Australia putting then communications minister Malcolm Turnbull on the cover with the headline ‘Primed Minister’ within months of him becoming the country’s 29th Prime Minister.

What’s been the biggest industry change this year?

While mobile access to Vogue.com.au has been increasing for some time, there has been a noticeable change in consumer behaviour this year – at times, it can be over 65 per cent. It changes how content is being consumed and therefore how content should be created. Content is not just about print vs online – that’s not the story anymore.

 What’s your prediction for the industry next year?

Further evolution towards a brand focused model. There are exciting times ahead as we continue to diversify revenue streams and innovate.

Buzzfeed Australia editor Simon Crerar

Best story of 2015:

The Decline and Fall of Tony Abbott. BuzzFeed’s very first day in Canberra coincided with the February spill and September’s denouement gave us our biggest numbers of 2015: with #PutYourOnionsOut topping our charts.

Most impactful story of 2015:

Allan Clarke’s reporting on teen incarceration and forced removals in WA won us our first Walkley and Amnesty Award nominations.

As an editor, what story are you most proud of?

The above of course, but also striking video work such as I’m Aboriginal But I’m Not… and I’m A Hijabi Woman But I’m Not…

Your own publication aside, what was the best story of the year?

Trent Dalton’s brilliant, sensitively reported feature on the shocking murders of eight children in Cairns for The Weekend Australian Magazine.

What’s been the biggest industry change this year?

Snapchat is delivering increasingly huge audiences – 21% of BuzzFeed’s monthly content views at last count – and shows that vertical video is here to stay.

 What’s your prediction for the industry next year?

Content will be distributed and shared more widely than ever before. Twitter’s Moments and Snapchat Stories will be huge. Live 360-degree video will blow your mind – this puppy party is just the beginning!

Donna Hay magazine and Donna Hay Fresh + Light editor-in-chief Donna Hay

Best cover of the year:

We’re really proud of our first Fresh & Light cover which was a simple graphic shot of kale – it was unique for an Australian food magazine to feature simple fresh produce in this way (rather than a recipe) and helped set the tone of our new premium health title.

Best story of 2015:

We’ve loved our location stories this year, from a warehouse party in Marrickville to hot air ballooning adventures in Canowindra and crab boil feasts on the sand at Watson’s Bay. We’re known for our location stories and we like to do them well.

Your own publication aside, what was the best story of the year?

I loved the Nicole Kidman Vogue Australia cover story.

What’s been the biggest industry change this year?

The rise of the millennial – that all-powerful younger age group that we’re all trying to engage with and learn to understand and create content for. We’ve directly targeted this market with Fresh & Light, to great success.

 What’s your prediction for the industry next year?

The interest in premium health content (and those millennials!) will continue to grow, as will as more multi-platform offerings as more titles come to life through social, video, events etc. For donna hay, this has meant the launch of our pop-up store in Sydney, which literally brings our pages to life, selling food made from recipes from our issue as well as fresh produce that ties in with our seasonal features.

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Gourmet Traveller editor Anthea Loucas

Best cover of the year:

Our October issue which featured our inaugural ceramics collection which is handmade and designed in Melbourne, which we are super-proud of.

Best story of 2015:

Every column AA Gill writes for us is my favourite. He’s still the most thoughtful, insightful, funny commentator going around and the work he does for us is, I think, his finest because he’s not shackled by the shtick he has to play in the UK.

As an editor, what story or cover are you most proud of?

Our Hot 100 list this year – we broke the mould with a striking, bold look.

What’s been the biggest industry change this year?

For editors? More time spent on the commercial side of the business and less on content. It’s not a negative, I quite enjoy it, but it’s the biggest change.

 What’s your prediction for the industry next year?

The strong brands with a distinctive identity and tight editorial focus who deliver content that speaks to that consistently – whether it be in print or online – will thrive.

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Cosmopolitan editor-in-chief Bronwyn McCahon

Best cover of the year:

March 2015 – Jen Hawkins (highest selling) – This issue celebrated 500 issues of Cosmopolitan in Australia.

And October 2015 – Miranda Kerr (personal favourite)

Best story of 2015:

Pay it forward – We asked 50 of Australia’s most high profile and successful women to pay forward their best career and life advice.

As an editor, what story or cover are you most proud of?

Equal pay – Cosmo’s Equal Pay initiative campaigned for more transparency around gender reporting laws. Our petition received huge support from readers and Australian Greens Senator Larrissa Waters took our campaign to parliament in Nov 2015.

 What’s your prediction for the industry next year?

The magazine brands that will prosper are those that demonstrate and continue to develop a breadth of reach beyond just print. Consumer expectations have changed and for brands like Cosmo that means constantly updating the way we engage with millennials. How and where women consume Cosmo will continue to evolve in 2016 as consumers engage with new content experiences – I’m excited about the Cosmopolitan brand being at the centre of this engagement.

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Real Living editor Deb Bibby

Best cover of the year:

April 15 issue

Best story of 2015:

It was titled Surprise Hero Pieces (Oct 15) – I loved introducing readers to beautiful original pieces and some hero stylist designers in the industry.

As an editor, what story or cover are you most proud of?

Most proud of our birthday issue each year with the big prize pool. This year $125,000 worth of really cool prizes and we received over 350,000 each year!

What’s been the biggest industry change this year?

It was all about social in 2015 as we multitasked our talents, became mini video makers and wrote in witty sound bites. Magazines became bigger brands with social, online and extensions into homewares (real living for Freedom), books (The School of real living Golden Rules of Decorating) and event experiences (The School of real living and The Masterclass).

 What’s your prediction for the industry next year?

A love affair with print.  The speed and overload of online consumption has our brains begging for a break (thus the introduction of the time-out, anti-stress adult colouring books)! Look at all the websites producing print now –  Net-a-Porter; Kinfolk etc.  Watch for new launches packed with glorious, generous content in 2016 – print is beautiful, tactile and not going away.

• Compiled by Miranda Ward

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Andrew Holden Australian Women's Weekly Bauer Media Bronwyn McCahon buzzfeed Cosmopolitan Daniel Sankey Delicious Donna Hay Edwina McCann Elle Australia Emily Wilson Fairfax Media Gourmet Traveller Hal Crawford helen McCabe Herald Sun Justine Cullen Kerrie McCallum News Corp news.com.au NewsLifeMedia ninemsn Pacific Magazines SImon Crerar Sunday Style The Advertiser The Age The Courier Mail The Guardian Vogue Who Women's Health

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Comments: 2

Lorraine Murphy 17 Dec 15

Great idea for a story! Fascinating to see the different perspectives. Would like to have seen Collective in here as well.

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Matt Akersten 17 Dec 15

Great feature, very interesting to hear from the various editors. Have a lovely holiday season Mumbrella!

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