Comments on: The year of professionalism? http://mumbrella.com.au/the-year-of-professionalism-13306 Everything under Australia’s media, marketing & entertainment umbrella Fri, 25 May 2012 09:21:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ben Shepherd http://mumbrella.com.au/the-year-of-professionalism-13306#comment-22453 Ben Shepherd Thu, 03 Dec 2009 02:32:47 +0000 http://mumbrella.com.au/?p=13306#comment-22453 I guess you'd know a bit about whining eh Duncan. ;) I guess you’d know a bit about whining eh Duncan. ;)

]]> By: Duncan Riley http://mumbrella.com.au/the-year-of-professionalism-13306#comment-22413 Duncan Riley Wed, 02 Dec 2009 22:07:37 +0000 http://mumbrella.com.au/?p=13306#comment-22413 What a whiny load of crap. Oh, there's too many suppliers, it's all so hard.... The role of marketing is to get your message out to your audience. If your audience is fractured across multiple sites, then you have to go to multiple sites to reach them. Complaining that its fractured is essentially attacking your audience, that same audience who are the customers who spend money that allow for the marketing campaign to begin with. What a whiny load of crap. Oh, there’s too many suppliers, it’s all so hard….

The role of marketing is to get your message out to your audience. If your audience is fractured across multiple sites, then you have to go to multiple sites to reach them. Complaining that its fractured is essentially attacking your audience, that same audience who are the customers who spend money that allow for the marketing campaign to begin with.

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