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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
There’s nothing like… a copycat ad?
From the moment the new Tourism Australia ad broke earlier today, a refrain in the Mumbrella office has been “Doesn’t that remind you of something…?”
Happily the Mumbrella comment stream has answered it for us…
May 31st, 2010 at 2:15 pm
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Comments
31 May 10
2:27 pm
There is no similarity between these ads. The Discovery Channel one is actually bearable to watch.
31 May 10
2:30 pm
Everything is stolen nowadays. The fax machine is nothing but a waffle iron with a phone attached.
31 May 10
2:54 pm
Just adds to the embarrassment !
31 May 10
3:15 pm
Loose, but they have the same formula working for them.
Both catchy I reckon, and that’s a very good place to start.
31 May 10
3:34 pm
Copy cat ad – nonsense. Hardly copied, or even that hugely inspired by. As Paul has already stated, the Discovery channel is bearable to watch.
31 May 10
4:31 pm
it’s a shame that so much went into the production of Oz ad but little went into the song. It is such a let down. Flat and boring and sounds like something you would hear coming from a school assembly (complete with the tone of bored kids singing it). Boo!!
31 May 10
4:54 pm
Oztraalins are bloody full of caulcha – we’ve even got an fair dinkum original ad to prove it!
31 May 10
6:12 pm
or this
http://www.youtube.com/watch?v.....r_embedded
1 Jun 10
8:54 am
@Hank just revealed the bigger story – that Singapore clip copied the phrase ‘Happy Feet’. Quick – stacks on, Singapore!
1 Jun 10
11:25 am
after reading the article about this ad on smh which seems to condemn it all i can say is that there is nothing wrong with this video and if anything only furthers my pride to be australian
1 Jun 10
12:50 pm
However people may be saying to each other . .
“Jeez have you seen that really cheezy old school Oztralia ad?”
Tourist peeps may come to Australia purely to go somewhere retro.
1 Jun 10
1:24 pm
The Oz ad is an outright copy – sprung – big time.
1 Jun 10
1:32 pm
i’m with alex.
also, i think something to QANTAS’ i still call Auatralia home would be the best (vanilla) tourism ad.
1 Jun 10
1:40 pm
Ditto @ Paul
1 Jun 10
1:40 pm
How well will it translate into other languages? And where exactly is it going to run?
1 Jun 10
1:41 pm
This new Tourism piece feels really dated – like something you would see in the 80′s.
What is next in the sing-along-stakes – a new version of an old classic like “I feel like a Tooheys or two”??
1 Jun 10
1:45 pm
How does that Mickey Mouse Club song go..?
1 Jun 10
1:47 pm
If it’s channeling anything, surely it’s The Galaxy Song from Monty Python’s Meaning of Life.
Because I think it’s got an ambiguous element of tongue in cheek, I like this ad.
If I took it as a straight play I’d probably be feeling a bit different, but what the hell – I’m in the ‘camp’ camp.
Three dolphins would have been better though.
1 Jun 10
1:54 pm
Hear hear Alex.
The Discovery Channel Ad is great and it’s quite obvious that the ‘Nothing like Australia’ ad is a rip off. I ask what’s so wrong with leveraging a good idea?
The simple truth is that there wouldn’t be so many people up in arms if the Australian version was made to the same standard as Discovery’s.
1 Jun 10
2:06 pm
Where the bloody hell’s Bingle?
1 Jun 10
2:09 pm
Well spotted Tim.
@ Katinka, that is true. So very, very true.
1 Jun 10
2:29 pm
Why does everyone love picking on Tourism Australia so much? They seem like a nice bunch of chaps doing it for the masses.
Three cheers for TA. Hazzah!!
1 Jun 10
2:34 pm
What happened to all the other ethnicities that live in Australia???
Well, there were at least a couple of the obligatory aboriginals in the ad……….
1 Jun 10
2:37 pm
This is my favourite ad from TA. My mate Trimble reckons also it doesn’t get much better than this. The only thing this ad is missing is an appearance from Little Sacajewea and the LMcFSM. I’m giving this 10 stars. Go TA!!!
1 Jun 10
2:42 pm
The people that approved this ad should be minced into little pieces and stuffed into a cannon and shot into the sun.
1 Jun 10
3:53 pm
Montages please committees. For Discovery that is a committee of rights owners. For TA it’s the excruciating hierarchy up to the PM.
I can see this construct has some wide mashup potential.
Well done, all things considered.
2 Jun 10
12:45 pm
All i could think of was Foxtel’s “Happy EOFS”
They’re both dodgy theme songs belted out by bogans with irritating occa vocals
3 Jun 10
11:57 am
Where’s Paul Hogan when you need him? Put a shrimp on the barbie, get a facelift, and try not to pay too much tax, mate. It’s all here.
3 Jun 10
3:12 pm
Seen it before? Add it to the list http://cliche.posterous.com/
I’m compiling the definitive list of advertising clichés for a little e-book. Any contributions?
3 Jun 10
3:16 pm
Advertising is nearly always derivative.
If it was truly original dumb consumers wouldn’t understand it.
But the real issue for Tourism is that Australia given the exchange rates, is
really expensive for what you get, relative to other destinations.
Herds of kangaroos, Boguns etc… Crikey!
Im off to NZ for some heliskiing.
PAUL
7 Jun 10
1:50 pm
As far as annoying songs/jingles go, the bloody AAMI “What about me” ads definitely win the grand prize!