So if we flipped this whole discussion on it’s head – for all those that belong in advertising in Australia – consider this for a moment;

Australian’s are passionate and parochial. The TA brief is a national campaign, and belongs to all Australian agencies, not just one. It should be worked on by the best creative & strategic minds, farmed from the talent pool that belongs within our national advertising agencies. A consortium of talent from each agency works on the brief each year – rather than just one agency.

Sure, I’m not forgetting that each advertising agency pitches for an account and wins based on the premise that the best strategic & creative heads work on the account. But “Australia” is a big brand, bigger than Toyota, Nissan’s, Unilevers, P&Gs, Westpac/St.George, Kellogs, Qantas etc – because Australia is something more permanent to our culture; it’s our land, our heritage, seasons, destinations, animals, people, landscapes, diversity….depth beyond any brand.

The TA brief is the responsibility of all of us (in the industry) who have posted comments with a view to why it’s good and why it’s bad. Perhaps it doesn’t hit the the right note, so to speak. But because I have an opinion, and I work in the industry – I have a sense of what could be done to make it great.

At the end of the day, my hard earned taxes go into making these ads, and I’m bluddy proud of our country, why shouldn’t we be proud of our ads too?

Yes, you’re right. It appears to have been syndicated across Fairfax titles The Age, SMH and Brisbane Times – but originally from the latter esp. given the quote is someone from the Queensland Conservatorium of Music.

Now updated in the piece.

Cheers,

Camille – Mumbrella