Cannes Day 4:Third grand prix for Best Job In The World
Sean Cummins is facing a bill for excess baggage on his flight home from Cannes after picking up a third grand prix for Tourism Queensland’s Best Job in the World promotion this morning.
Cummins Nitro added top prize in the Cyber Lions to its grand prix prizes in the PR Lions and Promo Lions earlier this week.
Meanwhile Signs, the long form viral hit that Mumbrella wrote about earlier this year won a Gold Lion in the category for Publicis Mojo Auckland.
In other news this morning, Australia had a disappointing showing in the Press Lions, reports Campaign Brief, with only Saatchi & Saatchi picking up anything. And there was only one Australian win in the Design Lions, for Leo Burnett Sydney’s Earth Hour.
Tim, is that a first for three Grand Prix for one campaign?
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Hi Julioan,
I understand that in more than half a century of the awards, it is the first time that the same campaign has won three grand prix.
Cheers,
Tim – Mumbrella