Comments on: This endorsment brought to you by… the journos

By: lobsterman

lobsterman — Thu, 10 Sep 2009 08:29:41 +0000

“The folks at Oil & Slime PR are just wonderful to deal with, generate great leads, and treat me with the respect and deference I know I deserve”

There, I’ve said it.

Can I have my overseas junket now?

By: bondi.bloke

bondi.bloke — Thu, 10 Sep 2009 07:22:33 +0000

Great story:
The shock is that so many media people think that their PR (ie corporate) liaisons are normal and acceptable. They ain’t!
When paying the piper gets media time/space, we’re doomed to be dancing forever to the corporates’ tunes.
Which of course is why commercial TV has become so hideously conservative, vapid, repetitive and vile.
Media demands independent new thoughts, excitement, risk, analysis, etc.
Which is why the internet is boomsville…
BTW:
When The Oz’s Media section celebrated 10 years a few months back, Lachlan M wrote that he’d started the thing because he liked the Guardian’s media supplement. But today’s Oz’s is pathetic totally PR-driven crap, most of it for NewsLtd’s product. VOMIT!!!

By: Laura

Laura — Wed, 09 Sep 2009 05:24:51 +0000

My apologies – Kasey McDonald.

By: Laura

Laura — Wed, 09 Sep 2009 05:23:50 +0000

Nor is Casey McDonald the beauty editor at WHO anymore… she left about a month ago.

So what our industries are finally starting to build bridges and admit that we work together? It’s a good thing! Ultimately if a PR person provides a journo what they need, when they need it then its a win-win situation.

By: Fiona hamann

Fiona hamann — Wed, 09 Sep 2009 04:51:35 +0000

Quite frankly if a PR agency can provide a bespoke story “idea”, it can be win/win in some cases…so long as integrity and ethics aren’t compromised. There is a fine balance possible and I think both parties need each other.

By: Me

Me — Wed, 09 Sep 2009 04:46:17 +0000

Hmm Nic McClure’s quote as Breakfast producer of Merrick & Rosso show is so old you’d need to dust it off and carbon date it. She hasn’t been their producer for about 3 or 4 years now, nice relic Polkadot PR.

By: Greg Smith

Greg Smith — Tue, 08 Sep 2009 22:41:48 +0000

As one of Australia’s leading journalists said to my PR class yesterday: “Many journalists are lazy” (so PR helps them along). There’s no surprise there. Estimates are that up to 70-80 per cent of media content is PR-generated. The fawning endorsements, though, are a bit over the top. @prlab

By: Debate around the web « The press, the media and regulation policy

Debate around the web « The press, the media and regulation policy — Tue, 08 Sep 2009 13:41:44 +0000

[...] around the web In links on September 8, 2009 at 1:41 pm MUmBRELLA asks: “Is there any journalist in Australia who isn’t currently endorsing a product, [...]

By: The Worst of Perth

The Worst of Perth — Tue, 08 Sep 2009 13:13:52 +0000

Now all we need is journalists going anonymously on social media sites promoting products, nyuk, nyuk.

He forgot to mentionthe world’s most persistent prostitutes in Macau too.

By: Jen Bishop, editor, Dynamic Business

Jen Bishop, editor, Dynamic Business — Tue, 08 Sep 2009 05:28:34 +0000

That fact hadn’t entirely passed me by Sam, don’t worry! Notice I bypassed the holiday mention!

By: Sam

Sam — Tue, 08 Sep 2009 05:23:39 +0000

hey Jen,

I’d have to say I disagree with you there. Mumbrella wouldn’t be reporting on the issue if there wasn’t a whiff of controversy

By: Johnny Drama

Johnny Drama — Tue, 08 Sep 2009 02:38:54 +0000

Thats a bit dodgy. Hard to trust their opinion now, as you dont know if its a real one or a paid-for one.

By: Andrea

Andrea — Tue, 08 Sep 2009 02:32:00 +0000

Good on ‘em but I can’t help but find it a bit odd.

By: Jen Bishop, editor, Dynamic Business

Jen Bishop, editor, Dynamic Business — Tue, 08 Sep 2009 02:27:34 +0000

Nothing wrong with journos bigging up PR agencies they have respect for. It makes sense. They should know which are good after all… I hope that I’ll soon be bigging up Red PR, who we just appointed as the agency for our magazine relaunch