Thomas Jewellers promote Father’s Day sales in ad from Traffic
Thomas Jewellers is promoting its Father’s Day sales with an ad featuring men proudly telling their friends they got their watch from Thomas.
Created by Traffic, the campaign follows on from the brand’s Mother’s Day and Stocktake sales periods which introduced the ‘From Thomas’ tagline.
https://www.youtube.com/watch?v=4uw0q4yIrfY
Jamie Thomas, managing director of Thomas Jewellers, said: “The campaign direction ‘From Thomas’ has really been embraced by our customers and our staff, and is giving us a real point of difference in a seriously competitive and cluttered marketplace. The Father’s Day ad definitely builds further on this”.
Andrew Begg, CEO and creative director of Traffic said: “This new Father’s Day instalment in the campaign was a bit of a challenge given the previous ads have featured women who were thrilled about receiving fantastic gifts ‘from Thomas’. But we’ve managed to do it with a real warmth and wit that fits in perfectly with the other ads in the series”.
The campaign launched on TV on Monday and is complemented with point-of-sale, press, radio and catalogue.
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