Three trophies for Edelman at CommsCon Awards
PR agency Edelman came out on top at last night’s CommsCon Awards, picking up three trophies including Large PR agency of the Year.
Liquid Ideas boss Stuart Gregor was named PR leader of the year, while Klick Communications was named PR Employer of the Year
The awards, decided by a jury of 48 people, were presented at Doltone House Hyde Park in Sydney by SBS newscaster Lee Lin Chin.
While the night was dominated by PR agencies, Australia’s creative agencies also increased their showing including recognition for Leo Burnett Melbourne, The Monkeys, Bashful, GPY&R and Banjo Advertising.
The winners:
Best social media or digitally-led campaign –
Winner: SPC: #SPCSunday – Leo Burnett Melbourne
HC: Save the Reef – GetUp
B2C campaign –
Winner: IKEA – Mango with The Monkeys
HC: Opera Queensland: Project Puccini – Agency North
B2B campaign –
Winner: Mercer: Expectations vs Reality of Retirement in Australia. Launching a game changer – Mercer with Ogilvy PR (comprising Howorth and Ogilvy PR Melbourne)
HC: GE Capital: 2014 GE Capital Mid-Market Report Launch – Edelman
Best use of research / insights –
Winner: Restaurant Australia – Tourism Australia
HC: Change2020 leadership in Australia – Agency North
Best campaign with a small budget –
Winner: Krispy Kreme: Perth Launch – F4WARD Agency
HC: SPC: #SPCSunday – Leo Burnett Melbourne
Best use of owned media –
Winner: General Pants – Bashful
Internal communications / change management –
Winner: Westpac Customer inFOCUS Program – Zadro
Best Issues management –
Winner: Danone Nutricia – Weber Shandwick
HC: Adelaide Zoo – PPR
Launch or relaunch campaign of the year –
Winner: Grill’d: Low Carb Super Bun Burger – Magnum PR
PR-led event or activation of the year –
Winner: Best&Less: The LAB Experiment – Edelman with Best & Less and Banjo Advertising
Best government relations campaign –
Winner: CWW: Gender reporting is not ‘red tape’ – Callidus PR with Coalition for Working Women (CWW)
Best government sponsored campaign –
Winner: TAFE NSW: Western Sydney Institute – Sefiani Communications Group with TAFE NSW, Western Sydney Institute
Best investor or community relations campaign –
Winner: Tradies National Health Awareness Month – Australian Physiotherapy Association
Corporate social responsibility –
Winner: Samsung Adappt – Edelman
Pro bono campaign of the year –
Winner: Australian Red Cross: Embers of Empathy – Burson-Marsteller with GPY&R
PEOPLE CATEGORIES
Best new PR talent of the year –
Winner: Tim Verguizas – Res Publica
PR Leader of the year –
Winner: Stuart Gregor – Liquid Ideas
HC: Claire Salvetti – Mango
PR professional or team of the year (inhouse) –
Winner: Sophie Baker – Hamilton Island
HC: Irene Saunders – Barnardos Australia
PR professional of the year (agency) –
Winner: Mandy Griffiths – Porter Novelli
Social media community manager of the year –
Winner: Victoria Bowness – Klick Communications
AGENCY CATEGORIES
PR employer of the Year –
Winner: Klick Communications
Boutique or small PR agency of the year –
Winner: F4WARD Agency
HC: Bench PR
Midsize PR agency of the year –
Winner: Sauce Communications
HC: Magnum PR
Large PR agency of the year –
Winner: Edelman
HC: One Green Bean
congrats to all the winners & special shout out to Stuart who i saw here on mumbrella yesterday defending liquid ideas re fairfax festival. it’s good practice when bosses go into bat for the team.
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Urgh – http://theawkwardlean.tumblr.com/
Congrats to all the winners.
Also congrats to the rest of the Edelman team and our clients that make it all happen.
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Congratulations to Matthew and the team at Edelman. Well deserved.
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