Comments on: Tic Tac gets interactive to promote new flavour

By: Darren Paterson

Darren Paterson — Fri, 12 Mar 2010 02:57:00 +0000

Oh come on Larry.. the ad industry doesn’t aim to sell more product? It aims to make great ads… doesn’t it??

Cat………………..Pigeons…………………..

By: Larry

Larry — Thu, 11 Mar 2010 06:25:37 +0000

will it sell tic tacs?

By: Riarn

Riarn — Thu, 11 Mar 2010 05:57:50 +0000

This ad would only be funny if it wasnt aimed at getting people to interact with it and do it. At a glance it reminds me of those great skittles commercials, but then interaction is terrible… who would actually do that at work.
This is an example of taking a qaint idea and making it something its not.
I do like Tic Tac’s though.

By: Chris

Chris — Thu, 11 Mar 2010 05:53:03 +0000

Dear Anon. Practice makes perfect…

By: Anon

Anon — Thu, 11 Mar 2010 05:40:11 +0000

The game sucks.

By: Camille Alarcon

Camille Alarcon — Thu, 11 Mar 2010 05:31:45 +0000

Hi Nick,

Ferrero has referred to it as “the first fully integrated digital campaign in Australia for its Tic Tac mint brand”. So it’s just referring to Tic Tac – not the entire Australian industry.

It would be a brave (or stupid) brand to make a claim that big!

Cheers,

Camille – Mumbrella

By: Nick

Nick — Thu, 11 Mar 2010 05:23:24 +0000

do they really believe this is the “First fully integrated digital campaign in Australia”? or is it “Tic Tac’s first integrated digital campaign”?

If the campaign only comprises banners, website, iPhone app – It would be a far stretch to say this is a) a fully integrated digital campaign b) the first in Australia???

Good to see more consumer goods companies having some fun in the space though.