Tim ‘Rosso’ Ross and Scott Dooley take a break for Kit Kat

Kit Kat has recruited comedians Tim ‘Rosso’ Ross and Scoot Dooley for an online campaign celebrating the different types of breaks people take as an extension to the brand’s ‘celebrate the breakers’ campaign.

Rosso and Dooley tackle a range of breaks, from the productive break through to the dad break, in a series of online videos designed for consumers to watch while they’re on a break.

https://www.youtube.com/watch?v=0lBXGObDP0s

The Conscience Organisation are responsible for the campaign.

https://www.youtube.com/watch?v=-xJGQkvvhBc

Kit Kat wrappers replaced the Kit Kat logo to reflect different “breaks”.

https://www.youtube.com/watch?v=mxTvzjlT5gw

https://www.youtube.com/watch?v=Duwx-b2H8b8

https://www.youtube.com/watch?v=Xn81yiOzF4A

https://www.youtube.com/watch?v=KDw8d0GKv3c

https://www.youtube.com/watch?v=f1cBgdnFZK8

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Kit Kat Rosso Scott Dooley Tim Ross

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Comments: 3

Responsible 25 Jun 15

Funny use of the word ‘responsible’ when talking about who developed the campaign.

It’s not good, nothing to see here, paid views for poor quality comedy.

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Konrad Markham 1 Jul 15

Nice work Conscience. This put a smile on my face and made me think of having a break.

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WithResponsible 2 Jul 15

This really isn’t good. No strategy, unfunny scripts, no purpose and no connection.

User ID not verified.

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