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Tim Tam lovers vote on Chocolicious Bites in new TV ad

Arnott’s Tim Tams has launched a TV ad for its new Chocolicious Bites featuring Tim Tam fans recruited from its Facebook page.

The ad, developed with DDB Sydney, features 11 selected Facebook fans who try the Chocolicious Bites and vote on whether they think the new Tim Tam is a biscuit or a chocolate.

Susanna Polycarpou, brand director at Arnott’s said: “When we asked Tim Tam lovers what they thought of the new Tim Tam Chocolicious Bites there was an immediate and passionate divide between chocolate or biscuit and the campaign harnesses this and hands it over to Australia to decide.”

A social media campaign is also asking people to vote on the new Chocolicious Bites and around 1m samples are being handed out across the country for people to try.

The campaign also continues with the ‘Truly, Madly Tim Tam’ campaign launched last year as the TV ad closes with the tagline ‘Are you Truly Madly Tim Tam?’.

Kate Sheppard, managing partner at DDB Sydney, said: “It marks the third evolution of Truly Madly Tim Tam idea which continues to resonate with fans and allow us to have an ‘always on’ conversation with them across brand and new product developments.”

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