Time Out Melbourne launches
Entertainment, food and lifestyle title Time Out has launched into a second city, with a Melbourne website to accompany its Sydney website, monthly magazine and iPhone app.
The launch of the Time Out Melbourne site preceeds a rollout into Australia’s other capital cities, with Brisbane, Perth and Adelaide to follow.
The site – currently in beta – includes daily updates, event listings and venue reviews. It is accompanied by a weekly newsletter. Julian Peterson, Time Out’s marketing & online director, said: “There are a mass of new features to go live over the coming months.”
Time Out launched in Sydney, initially as a weekly magazine published by independent venture Print and Digital Publishing. It later switched frequency from fortnightly and eventually to monthly. Intermedia took a majority stake last year.
Time Out is working on a Melbourne edition of its Smirnoff-sponsored iPhone app.
Peterson said: “There has been a very positive reaction from advertisers as Time Out move beyond Sydney to national coverage.”
The new site is audited by Audit Bureaux of Australia.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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AWESOME! Love love love Time Out – can’t wait for it. Will be excellent to find out about cool things to do in Melbourne more often.
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I’d like to have the Perth one 🙂
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what took so long?
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