Tip Top gives people the chance to make personalised ‘Good on ya mum’ jingle
Tip Top is thanking mums as it celebrates over 50 years of baking for Australian families in a new campaign which sees consumers able to create a personalised Tip Top ‘Good on ya mum’ song.
Created by BMF, the digital platform is giving Tip Top fans the chance to create their very own personalised version of one of the more iconic elements of the Tip Top brand, the ‘Good on ya mum’ song.
The digital platform asks users to first pick a melody out of five options, before prompting them to pick a beat, effects and the lyrics, and they are then able to share the song across Facebook, or email or with a Twilio phone call so mum can hear the song directly.
Group marketing manager Justine Cotter said: “Aussies have grown up singing along to Tip Top’s ‘Good on ya Mum’ jingle, making it one of the most recognisable tunes in the country.
“The jingle celebrates the effort mum goes to for her family and we are excited to provide an interactive platform that allows Aussies to create their own unique, personalised, and meaningful song to dedicate to their mums.”
The campaign is being supported by in in store promotion, posters, TV, radio and PR.
Tip Top Good on Ya Mum from the 1980s:
Credit List:
- Creative Agency: BMF
- Executive Creative Director: Cam Blackley
- Creative Director: Justin Ruben
- Art Director: Janet Szabados
- Copywriter: Katie Moore
- Head of Interaction Design: Nev Fordyce
- Interaction Designer: Rhys Edwards
- Digital Designer: Matthew Hughes
- Executive Digital Producer: Jo Cooper
- Digital Producer: Simon Hodgson
- Project Manager: Jayde Morgan
- Planning: Emily Field
- Print Producer: Jane Gower
- Art Buyer: Tania Sinovcic
- Content Producer: Caro Wallace
- Music & Sound Production: Lukas Farry @ Sound Reservoir
- Group Account Director: Kura Tyerman
- Account Director: Kelly Howard
- Account Manager: Chris Hill
- Client: Larissa Prasad and Candy Wong
- PR Agency: Frank PR
- Media Agency: Carat
- Packaging, BTL and OOH Creative: Saltmine Design Group
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