Tiphereth Gloria departs as M&C Saatchi’s social media strategy director
M&C Saatchi social media strategy director Tiphereth Gloria has finished up with the agency after just six months, saying her contract had “reached its conclusion”.
An M&C Saatchi spokesman said: “September 25th Tiphereth joined M&C Saatchi on a six month contract as a social strategy director. One of a few people with that capability here. In that time the agency has made a number of permanent hires, the most prominent being Justin Graham the chief strategy officer.
“Tip’s contract has reached its conclusion and she has gone on to explore other opportunities. We wish here all the very best for the future. ”
Gloria worked across a number of accounts including Optus, CommBank, PizzaHut, Purina, CommSec, Bang PR, Steggles and Lilydale.
She told Mumbrella: “I’ve decided to go freelance mainly because I get a lot of questions about freelancing and consulting for different people. I’m quite excited about this new phase and I’m really looking forward to working with new people.
The market is in such flux in terms of social platforms and a lot of new changes are coming about, particularly with social advertising, and a lot of people don’t know what to do next.
“It’s certainly a good time for me to go out and offer my services.”
Prior to M&C Saatchi Gloria had spent three months consulting with the BT Financial Group. Before that she was a social media planner for VML for nearly a year and a half, a role she’d come to after finishing up after three years at George Patterson Y&R as social media strategy and management.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Well done, Tip! The market is ripe for Freelancers of you rare skillset.
You’ll nail it!
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Tip is one of the most knowledgable exponents of social and one of the nicest people in this industry. All the best Tip, you’ll kill it.
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Good Luck Tip… You will rock it!
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Great shame, made a great impact for M&C Saatchi Mobile, particularly on her work on ‘Mobile going social’.
She will be missed!
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Well done Tip!
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Tip proving she is an adept Social Media Strategist, getting a news item out of the fact that she joined on a 6 month contract, has finished it and is now available for work
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I doubt it was her. Mumbrella probably called her. Journos are the ones who make stories from air.
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Big loss to M&C! Hopefully I’ll get to work with Tip again, she’s amazing!
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Well done Tip!
You will be miss
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What’s going on at M&C Saatchi? No new business for over a year and lots of good people (presumably on large salaries) suddenly “leaving to explore new opportunities”.
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