TMS and design company Pixeloco win brand development project for SCG and Sports Ground Trust
Independent media agency TMS and design company Pixeloco have won the brand development project for the Sydney Cricket Ground and Sports Ground Trust following a competitive pitch.
The appointment includes brand strategy, design and media for all the current and future Trust brands including the SCG, Allianz Stadium, private suites and member’s clubs.
It also included the development of an overall masterbrand strategy which requires the repositioning and rebranding of all existing assets and brands.
TMS chief operating officer Saurin Worthington said: “We are thrilled with this appointment. Our partners Pixeloco and ourselves developed a strategy for the Trust that will amplify their incredibly exciting development plans to make the precinct one of the best sporting and entertainment venues in the world. The brand strategy, design and implementation through the media is an opportunity that excites us tremendously.”
For TMS, the appointment follows on from the agency retaining the media account for the dealers of Lexus.
A media agency and a design studio doing a rebrand?.that makes sense…And this was a “competitive” pitch?
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