Today beats Sunrise in three days out of four, but Seven claims ratings victory for the week

In the battle for Australia’s early morning viewer, Today beat Sunrise in the ratings yesterday – the third day out of four this week.

This is the first time the Nine breakfast show has beaten its Seven rival so frequently in the week since last year, when Today won on a Monday, Tuesday and Thursday on week beginning 24 October.

Today pipped Sunrise narrowly by 6,000 viewers yesterday, rating with 345,000 compared to 339,000 nationally, even though Sunrise’s audience was bigger in Brisbane, Adelaide and Perth, according to overnight OzTam ratings.

The Karl Stevanovic and Lisa Wilkinson-fronted show also won Monday by 20,000 viewers and Tuesday by 4,000, only being outdone in Wednesday’s ratings when Sunrise won convincingly by 68,000.

However, Sunrise claims victory for total viewers overall for the week.

A Seven spokesperson told Mumbrella: “We have been consistent for a decade and always analysed like-with-like data across 6:00-9:00am. We won last week and we’re ahead this week.”

Ten’s early morning show Breakfast has a long way to go to catch up its rivals. It has not rated far above 30,000 viewers this week.

Last night saw Seven News emerge as the most watched show of the night, with 1.241m viewers.

Nine’s The Block was the top rating non-news show, with 1.043m. It beat MasterChef on Ten in the 7pm time slot, the cooking show just keeping its head above 1m viewers, with 1.010m.

Nine’s Celebrity Apprentice pulled in audiences of 719,000 and 686,000 for the boardroom and challenge episodes between 8pm and 9.30pm, beating Glee on Ten, which rated with 636,000.

Comments


  1. Rushdie
    11 May 12
    10:45 am

  2. Nine have learnt the value of Gillard-bashing with willful participants Abbot’s mate Stevanovic and the bitter and twisted coalition suck-up Ross Greenwood of 2GB notoriety.

  3. Damien
    11 May 12
    10:50 am

  4. I really enjoy Ten’s Breakfast. They still have some teething problems but they have definetly set themselves apart from the other two.

  5. Craig Seitam
    11 May 12
    12:02 pm

  6. I almost started watching MasterChef for the fourth year running.

    But switching on and hearing the words ‘journey’ and ‘passion’ in the first sentence was a reminder not to ………